If you’re working on your SEO campaign, odds are you’ve already heard that long-tail keywords should be your focus. Despite it being a popular topic, few marketers understand what long-tail keywords are and why they are crucial.
Because of the word long in its name, it’s commonly associated with the number of keywords used. But that’s not the right approach to understanding long-tail keywords.
In this article, we want to clear up the air about long-tail keywords and bring more clarity about it. From the basic definition to strategies to find long-tail keywords, we’re going to discuss it all in detail.
What Are Long-Tail Keywords?
Typically, long-tail keywords have three to four words and have a low search volume. In addition to this, they are highly specific.
For instance, you want to buy a water bottle. If you search for the keyword, “water bottle” on Google, it’s a general search. It doesn’t tell anything about your preferences.
On the other hand, if you type in something like, “blue plastic water bottle,” you’re more specific in your search. You’ve mentioned the color that you want as well as the material of the bottle that you prefer. That’s an example of a long-tail keyword.
Long-tail keywords are highly targeted queries and geared towards consumers who already know what they want. Long-tail keywords articulate the search intent of the user. Therefore, those who search for specific keywords are likely to have reached further down the sales funnel. That means there is purchase intent, and it’s likely easier to convert them into customers.
Why Are Long-Tail Keywords Important?
More than 70% of all searches on Google include long-tail keywords. If you want to reach the top of SERPs, you can’t ignore long-tail keywords.
Image via Moz
However, there is an exciting trend with long-tail keywords. Not many marketers are vying for long-tail keywords, so it’s easier to rank for them. So, the effort you need to put into rank for long-tail keywords is likely to be considerably lesser.
And they’re likely to get you higher conversions. If you know how to rank for long-tail keywords, you can get more traffic and boost your conversion rate. It’s a total win-win situation.
Another advantage of using long-tail keywords is that they can help you rank for semantic searches as well.
Considering that 55% of millennials use voice-based searches every day, it’s a critical point. With voice searches, people usually don’t look only for keywords. Instead, they are likely to ask a question.
Think about it. Say, you want to look for ways to get rid of mosquitos in your house. You could look for “mosquito solutions.” Or you could type in something like, “how do I get rid of mosquitoes in my home?”
The latter is more conversational. That’s what people are using for voice searches. When you target long-tail keywords, you’re optimizing your content for voice searches by default.
In addition to this, long-tail keywords can also help you rank for shorter keywords. Let’s see how that works. If you want to reach the top of SERPs, you need to build a repository of useful content around a particular keyword.
When you target a long-tail keyword, you can even help articles rank for shorter keywords. Overall, it can give your content strategy a big push in the right direction.
How to Find Long-Tail Keywords That Are Relevant to Your Niche?
Finding the right long-tail keywords isn’t a tough task. But it does require some knowledge of SEO tools, keyword research, and a deep understanding of your target audience. Let’s dive into some ways you can find long-tail keywords.
1. Check Related Searches on Google
Let’s start with the most straightforward strategy. Have you ever scrolled down to the end of your Google search results? If you have, you’d know there is a section that lists down keywords related to your search query.
Right there, hiding in plain sight is your goldmine. In the suggestions, you’ll find at least a few popular long-tail keywords that are relevant to your niche.
To make the most out of this strategy, pick a keyword from the ‘Related Searches’ section. Next, do a fresh Google search with the chosen keyword and look up the suggestions related to it at the bottom of the web page. Repeat this a few times to build a database of the most relevant long-tail keywords that you can use.
2. Keep An Eye on Online Forums and Boards
As we discussed before, people use many long-tail keywords in the form of questions in search queries. To understand which ones are the most popular, it would help if you would know the pain points of your target audience.
Online forums, boards, and social media groups can give you sneak peek into your audience’s concerns. On these platforms, the audience is likely to pose their questions and seek out advice and suggestions.
Look at the kind of questions people post related to your niche. If a user is asking a question, the chances are that others are facing the same problem as well. That’s why social listening can be an asset to find out the best long-tail keywords for your SEO strategy.
For this strategy to work well, you need to find out the platform that your target audience uses the most. If you aren’t aware of these platforms, enter your keyword on Google along with words like “forum,” “discussions,” and “boards.”
3. Use Keyword Research Tools
Without using tools, your long-tail keyword research will always stay basic. If you want to stay ahead of your competitors, you need to use the right keyword research tools. Here are some of the best keyword research tools that you can check out:
• Ask The Public: This keyword research tool can give you an insight into the kind of questions users are asking for a particular keyword.
• SEMrush: This all-in-one SEO tool is excellent for finding long-tail keywords and get to understand your competitors’ strategy.
• Ahrefs: Our keyword research tool of choice. A bit expensive but is one of the best keyword research tools in the market.
• Soovle: For any keyword that you type, Soovle provides autocomplete suggestions based on the analysis of search queries from Amazon, YouTube, Wikipedia, and other search engines.
• Google Trends: This keyword research tool is best to find trending keywords and to check the change in interest for a particular keyword across a period of time.
• Longtailpro: This keyword research tool helps you to look for the best long-tail keywords you can rank for.
With these strategies, you should be able to create a massive database of long-tail keywords for your SEO strategy. Keep in mind that people are continually searching for different things. So, you’ll need to put in a constant effort to catch up with the changing keyword trends.
Short keywords are a thing of the past. We’re already witnessing a shift in the focus as Google changes its algorithms to provide better content. In the future, long-tail keywords will be the name of the SEO game. If you want to develop a future-looking SEO strategy, focus on targeting long-tail keywords to get ahead in SERPs.
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Richa describes herself as an avid dreamer and a curious soul! She is a certified Content & Search Marketing Specialist from Digital Marketer, USA. With an experience of 5+ years as a content marketer and researcher, she is in love with Digital Breakthroughs, Content Marketing, Startup Strategies and so much more.