A website is one of the most important marketing assets for any business. It is a valuable tool for establishing an online presence and boosting brand reputation. A well-designed website also reinforces brand credibility and helps drive conversions. That is why brands and marketers often invest a significant amount of time and resources to build top-notch websites.
However, a website can only serve its purpose when your target audience knows that it exists. It is not surprising that website owners and digital marketers continuously work hard to increase their website traffic. Search Engine Optimization (SEO) is one of the most effective ways of driving increased organic traffic to your website. You can also leverage paid search ads to drive website traffic from search engines.
The rise of social media has opened a treasure trove of new avenues for increasing traffic. Most of your potential customers already use one social media platform or the other. Once they are attracted to your social media profile, you can lure them further to visit your website. Likely, you are already using the most popular platforms such as Facebook and Twitter for this purpose.
However, if you have restricted your social media strategy to the most commonly used platforms, you can’t harness its full potential. To maximize website traffic, you need a well-rounded approach that focuses on all social media platforms, especially Pinterest. In recent years, Pinterest has emerged as a compelling platform for boosting website traffic. If you haven’t developed a concrete strategy to increase Pinterest traffic, it is high time you do so.
In this guide, we will discuss how to get traffic from Pinterest and elaborate on how you can optimize your profile to grow your audience. However, before we delve deeper into the technical bits, let us understand why Pinterest deserves your immediate attention.
Why Pinterest Matters
Pinterest was launched in January 2010 as an invite-only image-sharing social media platform. The exclusivity of the invite-based format created a buzz, and by 2012, Pinterest had more than 10 million users. Since then, the platform has grown by leaps and bounds, with 291 million monthly active users currently present.
What sets Pinterest apart is that it has a global audience, with over 70% of users from outside the United States. This worldwide appeal ensures that you can reach a much larger audience located all across the globe. Moreover, the platform has managed to grab the attention of the male audience, even though most people perceive Pinterest as largely female-centric.
Image via Pinterest
Pinterest is extremely popular among millennials, with 1 in 2 U.S. millennials using the platform. Moreover, 7 out of 10 U.S. millennial women use Pinterest. This figure is much higher than that of Snapchat and Twitter. In fact, 34% of Pinterest users are aged between 18 and 29 years old. It is also important to note that Pinterest users are more likely to belong to high-income and educated households.
Another important thing is to understand the mindset of Pinterest users. Unlike other social media platforms, Pinterest isn’t used solely for staying connected. Instead, Pinterest users use the platform to discover new things. They are either planning to buy something or seeking new inspiration and ideas on a particular topic.
Image via Pinterest
Pinterest is often used as a visual search engine, with 2 billion searches occurring every month. It is also worth pointing out that Pinterest has an extremely high engagement rate. To put this into context, the average time spent per session on Pinterest is 14 minutes.
Are you wondering if all these figures result in any actual increase in traffic? It turns out that Pinterest drives 33% more referral traffic than Facebook, proportionately.
Image via Pinterest
Pinterest is more than just your average image-sharing platform. It is a useful tool for increasing brand awareness and shaping purchase decisions. Moreover, it can drive more traffic to your website than other social networking sites.
Pinterest gets an edge over Facebook and other platforms due to its high-quality content. Most social networking sites are flooded with a plethora of mediocre content. Consequently, users find it hard to trust branded content on such platforms. On the contrary, Pinterest users value branded content and often get inspired by it.
Therefore, if you want to expand your reach and attract more website visitors, having a Pinterest traffic strategy is mandatory. If you haven’t focussed on Pinterest in the past, it is high time you do so.
In the following sections, we will discuss everything about driving website traffic using Pinterest. We will take a look at how you can create attractive Pins and maximize your reach. We will also elaborate on how to engage with your followers and connect with influencers and industry experts.
Let us now begin with our Pinterest guide.
Step 1: Create and Optimize Your Pinterest Profile
The first step of your Pinterest traffic strategy is to create your profile. If you don’t have an account on Pinterest, you have already fallen behind your competitors. Even if you have a personal profile, you need to convert it into a business account.
1.1. Create a Business Account
Ever since Pinterest rolled out business accounts in 2012, brands have been leveraging it. Pinterest has an entirely different set of terms and conditions for business accounts. Additionally, business accounts get access to Pinterest Analytics, using which you can track your Pins and identify the best-performing ones.
Business accounts on Pinterest also get to use educational resources, including webinars and workshops. Moreover, you are allowed to use Rich Pins, Promoted Pins, and a “Pin It” button on your website. Now that you want to create your business account on Pinterest let us understand how to do that.
There are two ways of going about this – you can either create a business account from scratch or convert your current account into a business account. All you have to do is visit the Pinterest Business page and click on “Join Pinterest.”
Image via Pinterest
On the next page, you can choose to continue with your existing profile or sign out to create a new account. After that, you will go through a series of steps. You will have to specify the name and type of your business. Additionally, you have to provide a link to your website. You can also link the Pinterest business account with other profiles such as Instagram and YouTube.
1.2. Claim Your Website
Do you want to make the most of business account? If yes, then it is recommended that you claim your website by following a few simple steps. Claiming your website on Pinterest gives you access to valuable website analytics. A globe icon also appears next to the website URL on your profile.
Additionally, this step helps you to get attribution for your website content that already exists on Instagram. For instance, your profile picture appears next to Pins that come directly from your website. Doing so widens your reach and helps you connect with a broader audience. It also allows you to monitor the performance of pinned content from your website.
You can claim your website by adding a meta tag or HTML file to its source code. Check out the following instructions:
Image via Pinterest
1.3. Get Your Account Verified
Similar to other social media platforms, verifying your Pinterest accounts acts as a stamp of approval. It tells your audience that Pinterest recognizes you as a credible and trustworthy source of information. To get your account verified, you have to claim your website and other social media accounts such as Instagram, YouTube, and even Etsy. Additionally, you should complete your profile by filling all the required details.
After that, you can connect with Pinterest using the Help page. Once your account is approved, a red tick will appear on your profile picture.
Image via Pinterest
1.4. Use a Profile Picture
The profile picture is one of the essential parts of your Pinterest account. Unless you represent a famous brand, you should refrain from using brand logos or icons. Instead, it would be best if you used a real picture of yourself to give your account a personal touch.
1.5 Add Keywords to Your Profile Name
It is critical to remember that Pinterest is primarily a search engine. The rules of SEO apply to Pinterest, as well. Hence, we highly recommend that you seamlessly integrate keywords relevant to your business into your profile.
Start by adding keywords to your profile name. Adding keywords to your profile name ensures that your profile or Pins show up when someone enters a search query using the keyword. Since Pinterest has a 30 character limit on profile names, you should select the most relevant keyword.
Take a look at the screenshot below:
Image via Pinterest
1.6. Include Keywords in Your Profile Description
Just like your profile name, the profile description can also be optimized to give increased visibility to your account. Since you don’t have the liberty to play around with many characters, focus on the most relevant and popular keywords.
In the previous example, observe how the blogger has also included a link to her blog. You can also do the same by adding the website URL in your profile description. Making your website URL prominent can further encourage your followers to visit your site.
1.7 Add a Social Follow Button on Your Website
If you are new on Pinterest, you might be struggling to build your audience. However, it is likely that your website already receives a significant number of visitors. You can encourage them to follow your Pinterest account by adding a Social Follow button and linking it to your profile. Doing so can drastically grow your number of followers in the initial stage.
Take a look at the screenshot below:
Image via Search Engine Journal
Likewise, you can include a link in your weekly newsletters.
1.8. Include a Pin It in Your Blog Posts
If someone enjoys reading a blog post, they wouldn’t mind sharing it as a Pin in their profile. Having your content shared, in turn, will give visibility to your brand their followers and drive more traffic to your website. However, your blog readers will not take action unless you give them a simple option to do it.
You can encourage them by adding a Pin It button to the images in your blog posts. Whenever a reader hovers over the image using their mouse pointer, the Pin It button will appear. You can implement this by using Pinterest Widget Builder or a plugin such as jQuery Pin It Button for Images.
1.9. Include Link in Other Social Media Profiles
You can maximize the visibility of your Pinterest account by showcasing it on other social media platforms. If you already have a Facebook Business Page or Instagram profile, encourage your audience to check out your Pinterest account as well. Create a post specifically for this purpose or include a link in your bio.
1.10. Add a Share Button to Your Blog Posts
Apart from luring website visitors to follow your Pinterest account, you can also encourage them to share your blog posts in the profiles. This increases your reach and helps you connect with an audience that would have remained inaccessible otherwise. A simple way of implementing this is to use a WordPress plugin and add a “Share” button to your blog posts.
Alternatively, you can use Pinterest’s developers’ tools to add a “Save” button to your blog posts. This requires you to paste a specific code in the section of your website where you want the button to appear. It’s easier than it sounds.
Take a look at the example below:
Image via The Stay at Home Chef
When you click on the “Pin” button, you get an option to save various available Pins to your profile:
Image via The Stay at Home Chef
In addition to giving increased visibility to your Pinterest account, it can help you get traffic from Pinterest.
1.11. Use Your Existing Connections
If you have signed up on Pinterest using your Facebook account, you can connect with your Facebook friends on Pinterest. Pinterest will notify you when one of your Facebook friends joins the platform or posts something. You can follow them on Pinterest, thereby encouraging them to follow you back.
So far, we are just getting started in the process of developing your Pinterest traffic strategy. Once you have set up your profile, you need to post valuable content in the form of Pins. You can start by creating your Pins or curating content posted by others.
Step 2: Create Compelling Pins
Pins are the driving force behind every Pinterest traffic strategy. They are the equivalent of posts on other social media platforms. Attractive and valuable Pins grab eyeballs and captivate your target audience. There are over 175 billion Pinterest Pins! Therefore, if you want to capture your audience’s attention, you must ensure that your Pins stand out from the crowd.
In simple terms, each Pin consists of three components – image, title, and description. You can optimize these components to create popular Pins. In the following section, we will discuss how you can harness the full potential of Pins.
2.1. Use the Right Dimensions
If you are even slightly familiar with Pinterest, you would agree that it is a visual platform. Images act as the visual cues on Pinterest that help users discover new products and ideas. Therefore, it is incredibly crucial to ensure that you use the right images for all your Pins.
Vertical images are better suited for Pinterest in comparison to horizontal ones. Pinterest recommends an aspect ratio of 2:3 – which implies that the width of the image should be 2/3rd of its height.
Image via Pinterest
2.2. Use High-Quality and Relevant Images
Nothing puts off Pinterest users like low-resolution pictures. If you want to create eye-catching pins, you must use high-resolution images. Otherwise, they will get drowned in an ocean of identical and mediocre Pins.
Apart from the resolution, you should also pay attention to the color scheme of your Pins. Make sure that they resonate with your brand image. We also recommend that you use eye-catching and vibrant colors instead of dull and boring ones.
Deciding a color scheme for your Pins is crucial for branding purposes. It is also essential to use images that depict what the Pin is all about. They should give context to a user by highlighting what your brand offers.
2.3. Add a Human Touch in Your Images
If you are new on Pinterest, you might be tempted to use attractive graphics instead of pictures. However, it’s been observed that real-life photos with a touch of human elements tend to perform better. Additionally, images with people’s faces cropped out receive more traction.
For instance, you can use an image featuring a person’s hands instead of their faces. Check out the following example:
Image via Pinterest
2.4. Leverage on Blank Spaces
You don’t have to fill every corner of your image with loud elements. Sometimes, simplicity and minimalism can help the image stand out amidst other similar pictures. Take a look at the screenshot below:
Image via Pinterest
The lack of any loud and distracting elements in the second image (from left) distinguishes it from the ones around it.
2.5. Write Compelling Titles and Description
The caption of your Pin should motivate users to click on it. Make sure it conveys what the Pin is all about. Additionally, it should resonate with the content of your Pin. Do refrain from using click-bait captions; they can drive your audience away.
Likewise, the Pin description should reflect what your brand wants to offer. Keep it concise, to-the-point, and error-free. We also recommend that you add a few relevant and popular hashtags in your niche. If you have a branded hashtag, place it before all the other hashtags to give it maximum visibility.
2.6. Use a Call-to-Action
You have to tell your Pinterest audience what you want them to do after they see your Pin. Do you want them to try a new recipe? Maybe you want them to download an eBook? Alternatively, you may want them to repin the content in their profile.
We recommend that you use a clear call-to-action (CTA) that tells the audience precisely what they are supposed to do. You should include the CTA in the Pin description. It can significantly improve audience engagement on Pinterest.
If you don’t have a CTA in mind, include a link to your website or blog at the end of your profile description. Having a link there will encourage your audience to click on it, thereby driving more traffic to your website.
2.7. Add a Caption to the Pin Image
If you want to make the most out of an image on Pinterest, you can include a short caption. It immediately grabs a user’s attention and conveys what the Pin is offering to the user. It is a great way to help your Pin cut through the noise. However, you should ensure that the text doesn’t interfere with the visual appeal of the image.
Check out the screenshot below:
Image via Pinterest
2.8. Prioritize Timing
How do you ensure that your Pins get maximum reach and engagement? You have to find the right day and time to post them. To do this successfully, you require a deep understanding of your target audience’s online behavior and browsing habits.
According to HubSpot, the best times to post on Pinterest are 8:00 PM – 11:00 PM and 2:00 AM to 4:00 AM. However, you shouldn’t blindly follow such generic conventions. Take a look at the engagement rates on your recent Pins to identify the time zones when your audience is most active.
2.9. Don’t Ignore SEO
In the previous section, we have discussed how to optimize your profile name and description using relevant keywords. The same applies to your Pins. If your Pins are SEO optimized, they are more likely to show up in related search queries. Optimizing your pins will boost the reach of your Pins and increase the likelihood of driving website traffic.
A Pin has three components – image, title, and description. It is crucial to optimize each of these components. You can start by adding a meaningful and relevant image file name. Make sure the file name conveys the context of the Pin. Additionally, you should add an appropriate alt tag for the image using relevant keywords.
The next step is to add keywords in the title and description. It is crucial to ensure that the keywords are integrated seamlessly in the Pin copy. Prioritize readability instead of stuffing the text with too many keywords.
2.10. Add a Destination URL
Destination URL is a link to a web page that you want your audience to visit after they click on a Pin. If you wish to increase Pinterest traffic, it is essential to include a relevant destination URL in your Pin. Otherwise, your audience might scroll through the Pin without taking any action. Make sure the content of the destination page resonates with that of the Pin.
2.11. Identify the Most Popular Categories
Some categories such as travel, food, DIY crafts, and many others garner more traction on Pinterest. If you Pin in these categories, you are likely to reach a wider audience. However, your priority should be to ensure that your Pins resonate with your brand image. If your brand isn’t related to a popular category, you won’t benefit from posting Pins in that category.
2.12. Mix and Match
You can either create your Pins or repin existing ones on your profile. We recommend that you maintain a balance between original and curated Pins. Make sure you don’t just post Pins showcasing your latest products. It is essential to give your audience a break from overly promotional Pins.
It would be best if you tried to create a few Pins that are inspirational or seasonal or add some value to your audience. Likewise, you should repin content from other sources that you find valuable. Repinning valuable content positions you as a useful and credible source of information in the eyes of your audience. You can also repin things from the “Trending Ideas” section that are relevant in your niche.
2.13. Apply for Rich Pins
One of the biggest perks of having a business account is the ability to use Rich Pins. Rich Pins are “special” Pins that can showcase more information than ordinary Pins. Having access to Rich Pins allows you to add more meaning and context to your content on Pinterest. You can also include real-time updates in Rich Pins.
Image via Koozai
Presently, Pinterest allows four types of Rich Pins – app, product, article, and recipe. While Product Pins can drive conversions, Article Pins are more likely to improve blog traffic. Depending on your niche and marketing objective, you can select one or more types.
Moreover, you have to get your Rich Pins approved by Pinterest. You need to check out the documentation page on Pinterest, select the Rich Pin type, and add required meta tags in your website code. Next, use Rich Pins Validator to run through, validate each of your Rich Pins, and make any needed corrections. The final step is to apply to get them approved by Pinterest.
2.14. Utilize Promoted Pins
Just like any other social media platform, you can promote your content on Pinterest. Your audience typically sees Promoted Pins in their home feed and category feeds. Additionally, they also show up for relevant search results.
You can use Pinterest Ads Manager to create Promoted Pins. Pinterest allows you to promote Pins for various marketing objectives. From increasing brand awareness to driving conversions – you can choose from multiple options.
Next, you have to define your target audience by selecting their interests, age group, location, and relevant keywords. Once again, it is imperative to ensure that your Pin image has an aspect ratio of 2:3. Additionally, you should specify a destination URL. It is important to note that only business accounts can create Promoted Pins.
Image via Pinterest
By now, you have a fair idea of how to create and popularize your Pins. We have also discussed how you can leverage Rich Pins and Promoted Pins to increase website traffic. However, if you want to exploit Pins to their fullest, you should group them into boards.
The next section will elaborate on how to get traffic from Pinterest using boards.
Step 3: Leverage on Boards
Simply put, boards are a group of related Pins. You can divide your Pins into different Boards based on various criteria. For instance, you can have a Board exclusively for your blog posts and another one for your products.
Take a look at one of the boards created by Etsy:
Image via Pinterest
What distinguishes boards from Pins is that Pinterest users can follow different Boards based on their interests. This ensures that whenever you add a new Pin to a Board, it appears in the Home Feed of users who have followed it. It is an effective way of increasing the reach of your Pins and ultimately, boosting website traffic.
Moreover, your audience need not follow all your boards, just because they are following your profile. It gives your followers the liberty to focus only on the things that they find most interesting. Doing so will increase the engagement rate.
You can easily create a board from your Pinterest profile by following the instructions on this page. However, if you want to get maximum website traffic from Facebook, you should use a few additional measures. We will now discuss the steps that will help you make the most of Pinterest boards.
3.1. Create Relevant Boards
As discussed previously, you can create boards by following a few simple steps on Pinterest. However, it is incredibly crucial to ensure that all the boards you create are relevant to your brand. For instance, if you’re a photographer, you can create various Boards for different genres of photography.
Once you have created a board, make sure you post Pins regularly to get continued engagement. You can add your Pins or repin things from other users. Boards provide you with a great way of showcasing different facets of your brand. Make sure your boards are a healthy mix of promotional and educational content.
3.2. Label and Categorize Your Boards
You might be tempted to exhibit your copywriting skills by giving unique and quirky names to your boards. However, such names may not convey any information about the content of the boards. Additionally, boards with unconventional titles are less likely to show up in search results.
Therefore, it is essential to give a meaningful and relevant name to your boards. It will be even better if you can include your target keywords in the board name. Likewise, you should write a meaningful board description and include your keywords in the text. This lets you leverage the search engine properties of Pinterest.
It is equally important to assign an appropriate category to each board. Through this method, Pinterest can understand what your board is all about. Consequently, its search algorithm will consider the board when a relevant search query is entered.
3.3. Create a Board for Your Blog Posts
Are you still trying to understand how to get traffic from Pinterest? A simple and effective way is to add all your blog posts on a separate board. When you dedicate a board exclusively for your blog posts, users following the board will get easy access to your blog. Doing this drives more visitors to your website.
3.4. Organize Your Boards
Don’t let your profile be a collection of randomly scattered boards. Instead, it would help if you organized your boards logically. Start by prioritizing the most popular or essential boards on top. For instance, the board containing your blog posts can be the first one, followed by a board dedicated to your products.
3.5. Use Seasonal Boards
Pinterest users are mostly looking for fresh ideas and inspiration. Their search for something new might intensify when there is a holiday or festival around the corner. You can use this to your advantage by creating a board for seasonal content.
The first step is to find out the major holidays that are relevant to your brand. For instance, if you run an eCommerce business, you can create a board for Christmas sales and Pin products that are on sale. However, if you run a digital marketing agency, it would make more sense to create a board for Christmas marketing campaigns.
3.6. Explore Board Sections
Pinterest allows you to divide your board further into different sections. You can use it to group similar Pins within a board. Grouping makes it easier for your audience to find the information they are looking for.
Take a look at how Etsy uses sections in some of its boards:
Image via Pinterest
What happens after you have created your Pinterest account and filled it with high-quality Pins? Your job doesn’t end there. Even the most attractive Pins won’t fetch you any website traffic unless it reaches your audience. If you have been struggling to attract followers on Pinterest despite adding many Pins, then read on.
In the following section, we will discuss how you can widen your reach beyond your existing Pinterest followers.
Step 4: Engage and Build Relationships
Your Pinterest strategy isn’t just about creating a profile and publishing attractive Pins. If you want to harness the full potential of this platform, you have to make a concerted effort to engage with your audience. Additionally, it would be best if you connected with relevant and popular influencers in your niche and build meaningful relationships with them.
We will now discuss how you can reach out to a broader audience on Pinterest.
4.1. Pin Frequently
Frequent pinning is crucial to make a strong first impression when someone visits your Pinterest profile. Adding new Pins boosts your online presence and makes your audience believe that you are active on Pinterest. Being a frequent pinner that puts out regular updates encourages people to follow your profile.
We recommend that you post between 5 and 30 Pins in a day. Make sure you don’t post them altogether. Instead, you should continue posting throughout the day. Try to maintain a mix of original Pins and repins.
You can save time by creating a secret board and add Pins to it in your free time. A secret board is one that is visible to you and anyone whom you invite to the board. It acts as a pool of high-quality Pins. Whenever you want to post a new Pin, you can move one of the Secret Pins to a relevant board. You can also use Tailwind to schedule your posts automatically.
4.2. Engage with Your Followers
How do you ensure that your followers keep coming to your profile for more content? A simple technique is to interact with them by responding to their comments. It makes them feel special and positions you as a brand that values its audience.
You can take this a step further by visiting your followers’ profiles and commenting on their Pins. Firstly, this helps you establish a personal connection with your followers. Secondly, your profile becomes visible to anyone who goes through the comments section. Commenting on your followers’ pins organically attracts more followers and grows your audience loyalty.
4.3. Follow New People
The best way to expand your reach on Pinterest is to establish new connections. Find out the most popular influencers and thought leaders in your niche and follow their profiles. Moreover, you should actively engage with their Pins by responding to them. Repin their content in your profile.
Following influencers can go a long way to help you build lasting relationships with prominent influencers. Once you have their attention, you can explore various collaboration opportunities. You can ask them to Pin some of your blog posts in their profiles. Likewise, you can request them to promote your Pins on their profiles.
Apart from this, you should also follow and engage with popular boards in your niche. Engaging and monitoring boards in your niche will give you an idea of the type of content that is garnering more traction. Additionally, it may help you forge new connections with the owners of these boards.
4.4. Participate in Group Boards
Group or collaborative boards are the ones where non-owners users can also contribute their Pins. Your first task is to find popular group boards by entering relevant keywords on Pinterest. Refine your search by selecting “Boards” and look for the ones that have multiple collaborators. Next, you have to submit a request to join the group board.
Once your request is accepted, make sure you actively participate by posting eye-catching Pins. Additionally, you should engage with Pins posted by other collaborators. Participating in group boards is an extremely effective way of grabbing the attention of a wider audience. It also helps you find new ideas and inspirations for your Pins.
You can also create your group board and invite other users to collaborate. Collaborating will help you build an engaged community around your brand. It also gives you access to a treasure trove of user-generated content.
For instance, Anthropologie, an American fashion brand, created a group board named “Your Anthropologie Favorites.” The idea is to give their happy customers a way to showcase their favorite Anthropologie products. It promotes audience interaction, and the Pins act as testimonials.
Image via Pinterest
Now you know almost everything about how to increase Pinterest traffic. However, before you go ahead and start working on your strategy, it is essential to learn about Pinterest Analytics.
Step 5: Explore Pinterest Analytics
Have you ever worked hard to publish an attractive Pin, only to find that it didn’t perform as expected? Pinterest Analytics, a feature exclusively available to business accounts, can help you identify your best-performing content. You can measure and track various metrics, such as reach, engagement, and traffic. Moreover, if you have claimed your website and other social media accounts, it will also give you valuable insights about traffic from other sources.
Once you identify the most popular Pins, please pay close attention to their images and copywriting. If a particular color scheme and writing style has clicked with your audience, maintain the same in your future Pins. You can also repin your most popular Pins for maximum traction.
Pinterest Analytics also helps you gain a better understanding of your target audience. Using Audience Insights, you can get access to a plethora of handy data such as the age group and gender your audience. You can also obtain valuable information about their online behavior.
That must have been a torrent of new and exciting information! If you are feeling overwhelmed by everything you have just learned, here is a quick recap.
In a Nutshell
Let’s take a glance at your Pinterest traffic strategy:
1. Create a Business Profile
• Convert your profile to business or create a new one
• Add relevant keywords to your profile name and description
• Add a meaningful profile picture
• Add a social follow button on your website
• Claim your website and other social media accounts
• Get your account verified by Pinterest
• Add a Pin It button in your blog posts
2. Publish Attractive Pins
• Use pictures with an aspect ratio of 2:3
• Use pictures with bright colors, blank space, and a human touch
• Make sure the image file name and alt tags are specified
• Write compelling copy for the Pin title and description
• Add a destination URL to your Pins
• Add relevant keywords in your copywriting
• Post related and seasonal Pins
• Leverage Rich Pins and Promoted Pins
• Post Pins in popular and relevant categories
• Publish at the right time of the day to ensure maximum reach and engagement
3. Leverage on Boards
• Group related Pins into boards
• Club similar Pins within a board under sections
• Place the most popular boards first
• Include relevant keywords in the board name and description
• Create a board for all your blog posts
• Publish 5-30 Pins throughout the day
• Use Secret Boards to collect popular and valuable Pins
• Respond to comments on your Pins
• Engage with your followers’ Pins
• Follow popular influencers and industry experts and engage with their content
• Join group boards and participate actively
• Create own group boards and invite your audience to collaborate
5. Use Pinterest Analytics
• Identify the best-performing Pins and repin them
• If a particular color scheme and writing style works, repeat it for other Pins
• Explore Audience Insights to learn more about your audience
From boosting website traffic to reinforcing brand credibility – Pinterest is a handy marketing platform. Unlike other social networking sites, Pinterest users are focused on discovering new products and ideas. Most users also belong to educated and high-income households. You can use this to your advantage by developing a strategy to drive website traffic from Pinterest.
Once you have created your profile and published a few Pins, start engaging with your target audience. Build new connections by finding and following industry experts and influencers. It is also crucial to leverage SEO by adding relevant keywords in your profile and Pins. Don’t forget to explore Pinterest Analytics to get a better understanding of how your content is performing.
Want to get started with your Pinterest marketing strategy? Check out some useful Pinterest copywriting tips that may come in handy.
Richa describes herself as an avid dreamer and a curious soul! She is a certified Content & Search Marketing Specialist from Digital Marketer, USA. With an experience of 5+ years as a content marketer and researcher, she is in love with Digital Breakthroughs, Content Marketing, Startup Strategies and so much more.