We’re not going to lie, building a website is serious business. Maintaining it; traditionally at least is ten times the effort. Promoting and marketing your website is often expensive –and sometimes extremely confusing!
Even if you manage to get a couple of promotions up and running; if done wrong – can yield little to no results.
Fortunately, it doesn’t always have to be that way. A stellar website might cost thousands or tens of thousands to setup and promote; but it definitely needs a little more je ne sais quoi to stand out from the noise and clutter.
Why should anyone start a website?
No question is too inconsequential, and plus –everyone should understand why they’re making a website in the first place! The presence of such a digital form can provide business owners and brands with an online storefront to sell their products and services. Not only does it make life loads easier for the content management process of the owners; it allows for clearer branding and accessibility for the billions of audiences online.
Can you make money from your website?
Let’s go back to our storefront comparison. Much like a physical shop, your website only generates profit if audiences visit your website. This can be done through various marketing and advertising tools that are readily available.
Herein lies the importance of website promotion. Promoting your website is how you point a neon sign straight to your platform; driving more and more online traffic as your reach grows. The world of web promoting is vast and spans across thousands of different skills, tools, trackers, software, analytics and many more.
But what does it mean if you’re not prepared to invest so much time into your website? This could happen for a number of reasons. A common one that we get a lot of the time is the fear of missing out (FOMO) on other options of traditional advertising, social media marketing and other efforts.
That’s totally fine! Narrowed down on this list is a comprehensive and straightforward summary of the arsenal of tools that you need to grow your website. With little to no downtime at all –you could be looking at five-figure profits on a good month;
1. Affiliate Marketing Programs
Affiliate marketing is not at all hard to start. In fact, it’s deemed as one of the best online marketing strategies out there, risk-free and highly effective. Why? You only have to pay your affiliate partners a commission once a sale/lead is made -which guarantees lesser wasted reach compared to other paid forms of advertising.
Thousands of affiliate marketing programs already exist. How does yours stand out? Why would partners choose you over another person in your niche? In this case, HUSLTR recommends software such as LeadDyno to appeal to influencers, be featured in their directories; as well as the AffiliateWP plugin to drive more traffic and increase your website’s visibility.
If you’re looking to start from the ground up as an affiliate marketer -this is the one stop marketing bundle that you need. Purchasing it will allow you access to masterlists, end-to-end video tutorials and case studies to really catapult your website to its full potential!
Who doesn’t love free stuff for minimum effort? Giveaways are done by websites, brands and marketers who want to generate the most amount of buzz in a short time. It’s also one of the fastest ways to build an email list.
Look at it this way. If you’re asking for a 1000 retweets in order to run a giveaway; you’re engaging in a social media marketing campaign that’s totally free. Nothing comes out of your pocket (except for said giveaway items) and the heavy lifting is done purely by User Generated Content (UGC).
The trick here is to always lead back to your website through all of your social media platforms. Incorporate them in the captions if possible! There’s no point of running a giveaway to raise awareness –and then fail to provide a call-to-action.
3. Connect with Influencers
You don’t have to worry about your website not being influential enough for celebrity endorsement. The existence of micro-influencers can bring a whole lot of value for your brand if utilized properly.
These people still have large followings on either Instagram, Facebook or Twitter (the more common social platforms) and are almost always ready for a sponsored deal. High levels of engagement via micro-influencers are actually god sent! Your exact target audience is reached and budget is capped at an affordable rate. If you’re lucky –some influencers are even totally fine accepting products or samples in exchange for their services.
Influencer outreach is an amazing way to promote your website and can be automated with services like Upfluence.
4. SEO Efforts
If there’s any chance you haven’t heard of SEO optimization yet –it’s probably why the performance of your blog may be suffering. SEO is a crucial promotion tool; that allows you to optimize blog posts and drive organic traffic to your website. It’s also imperative that you have a healthy dose of SEO efforts revolving around in your website. Of course, this is done in order to rank high up on search queries.
When it comes to marketing, SEO is evergreen and requires only periodical maintenance to keep your SERP high. These are some things you should know before starting your first SEO campaign:
• Keyword research
Although there are many paid options littered through the Internet, free SEO keyword research tools are also readily available. Google Trends is one of them, and you can use this nifty tool to research lucrative keywords that might perform well with your niche.
• Blogging & Content Generation
You’re going to want to keep track of the content that you’re churning out on a daily basis. What are the new trends in your niche? How are you performing on each platform -and why? What exactly are your competitors doing? All these questions can be meticulously answered by your own analysis, or delivered on a daily basis by content management experts such as BuzzSumo.
This does exactly what it says it does. Backlinks lead to other forms of content (on your website!) from a single post. The number of backlinks your website can determine the importance and relevance of your content when it comes to search engines as well.
Consider automating these processes with tools and relevant freelancers that has the skillset to produce SEO optimized content.
You can also check out this guide on how to get backlinks with a semi-automated system.
5. Answering Questions on Quora
Quora is much more than an online forum. Dubbed as the ‘market of knowledge’, it’s the place to visit for both professionals and people just starting out in their field.
For this very reason, Quora is an excellent way of responding to questions about your niche. It allows for your brand/organization to establish some sort of dominance –and not to mention drive some traffic for consumers who want to learn more! To do this, the very first step you’re going to want to take would be to search for questions and post concerning your niche. Once that’s done; try answering a solid 8-12 questions/day to build up a dedicated following.
A good rule of thumb would to also be including images or videos that might help. Make sure to link your website in every question you post! Do also keep in mind that if your answer is only surface level and brief; that no one’s going to want to check out your platform. Include relevant, high-quality and information unique to your experiences –and results are guaranteed to roll in over time.
6. Pinterest Marketing (Tribes)
If your website is focused on the aesthetic and artistic, the guidelines to Pinterest should have well been your bible by now. This powerful visual-search platform allows for users to create pins, mood boards and not to mention increase profits tenfold with their online marketing tools.
So how does Tailwind come into play? Tailwind for Pinterest is based around discovering content, monitoring analytics, engaging with fellow pinners and managing your posts. Basically, the total A-Z Pinterest tool you’ll ever need.
Recently, Tailwind has also introduced the innovative ‘Tailwind Tribes’ feature for all of its users. The feature allows like-minded users in a similar niche to grow each others’ traffic by increasing engagement. It’s a wonderful platform that is dedicated to help and promote your brand. If you’re an established leader in your field, your website could also grow by visits from fellow beginner pinners.
7. Participating in Facebook Groups
One of the best things about Facebook stands to remain that it’s always been about bringing communities of people together. Facebook groups are no different too! These online communities serve as both a marketplace and discussion board for consumers/marketers in your niche –and can be great if you’re just starting out with your website.
Some Facebook groups are open to the public and easy to join. While you’d want to maybe target these groups once in a while; your focus should be on closed groups with more targeted audiences. Read the groups’ guidelines, devote some of your time liking + sharing + commenting and slowly build up your personal brand bit by bit. Once you’ve reached a level of familiarity and established a reputation, reach out to the admins and see if they would be alright with you referencing your own website!
8. Email Blasts
It doesn’t matter if you’re a brand just starting out or an esteemed professional in your field –you need to have email automation tools. Email marketing is essential when it comes to seamlessly reach new and existing consumers on all platforms possible. This generally involves having an email marketing tool that allows you to collect the email addresses of all consumers that have entered it one way or another on your website.
Here, you can share useful content such as discounts, shopping bag reminders, sale notifications, newsletters etc. A prominent trend for the last decade has also been marketers who offer value through subscribing to them. Ever signed up for a newsletter solely to get a PDF template of a document you really need? It’s an amazing way of locking new consumers to your website –and having them refer back to you in the future for something similar.
If you’re on the hunt for email automation tools -don’t forget to check out ConvertKit, Drip and Mailchimp. They’re highly integrated marketing platforms with over affordable pricing structures; superb at helping you get on your feet before immediately fishing out a large budget.
Is your website’s focus primarily on the younger to middle-aged demographics? Twitter has been a trusty sidekick for brands and organizations to keep track of what audiences are really saying about them.
In terms of growing your website, you’d want to capitalize on using industry-related hashtags. Searching for them will help you know what’s new in the world of your niche as well as using them to really get your message out there to a relevant audience that is already interested in what you have to say.
With Pinterest and Facebook already mentioned in this post –it’s not necessary that you adopt the mindset of “catering to every social media platform”. Know where your target audience resides, their digital habits; and reach them from there!
If you’re running a website solo or only through a small team, keep your social media platforms to only a few. The last thing you want is not being able to 100% fully utilize a platform’s features because you’re dipping your hands everywhere else. Know that most online businesses have an 80/20 rule, that 80% of their traffic comes from 20% of their growth channels.
You also want to be using something like Buffer to automate your social media management efforts – to minimize time commitment.
10. Google My Business
Last but not least, take pride in the simple and straightforward. Google My Business allows for marketers to list down their business on Google Maps and give an instant boost to Local SEO. For free!
For example, if consumers search “coffee art café” –your business would be top, front and center in their searches. Complete with a list of images associated, location, opening hours and…you guessed it. Your website. Google My Business is a totally underrated promotion tool that promises accessibility and instant reach, so definitely check this out in the future.
Aside from the tactics above, there are still tens of thousands of ways to carry out both organic and paid website promotions. It is important to keep in mind however that the strategy working for someone else might not work for you! We understand that you might not have not all the time in the world ahead for months of trial and error, and we’re only here to serve.
You don’t have to do everything listed in this article and the guide. What you want to do instead is to do minor experiments with these growth tactics and find something that works for you, then double down on that growth channel that gives you the best ROI for your time and resources.
Listed down in this ebook is a comprehensive guide to growing your website through targeted efforts for any niche. Its results are proven effective against it’s updated online marketing formula; so you can bet on getting every cent’s worth of value.
Once again, happy hustling!
Jeremy has been running several online businesses behind his laptop for the past 5 years and he has worked as a freelance web developer previously. A trained marketer by profession, he also has Ruby on Rails and web development knowledge. His forte lies in eCommerce, SEO and content marketing. He’s been featured on Vice, Thrive Global, YFS Magazine, Forbes and several other publications. He prefers to connect with people on LinkedIn.