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There’s no denying that Instagram and email are two of the greatest ways to interact and engage with your customers and potential target markets, and they’re probably the two channels that are highest on your list of ways to market
Getting a business idea off the ground is far more challenging than what most aspiring entrepreneurs can anticipate. When considering just how intensely competitive the market is, your unique products or services are unfortunately not enough to ensure that you
Creating the Solution: Social Entrepreneurship It’s easy to look at some of the most difficult global problems and have a defeatist attitude. You might look at the doomsday clock, which is currently 100 seconds to midnight, and feel hopeless. How
Employees are a vital aspect of every business, and keeping them educated, is extremely important. At the end of the day, allowing for consistent and ongoing training opportunities is one of the best ways to grow your company. Take this
PPC or pay per click advertising has quickly become one of the most prominent types of digital marketing. While other digital marketing forms still promise great results and have proved their worth time and time again, PPC campaigns are fast
Spambots are evolving to be more aggressive and sophisticated, especially when the Internet is covered globally. That leads to the ever-increasing demand for different security measures. Not only do website owners worry about the protection of their intellectual property and
If you haven’t been using digital marketing efforts to get feet through your door, it’s time you did! You’re looking for “feet through the door” and to get them, your online presence is at least as important as your shopfront.
Over the past few years, influencer marketing has become a significant channel for brands across the world. In fact, Business Insider speculated that influencer spending was expected to reach $8 billion in 2019 and $15 billion by 2022, and that’s
If the word “sales” brings up the notion of door-to-door salespeople with samples of a product under their arm or a call center cold calling people at dinner time, you’re not alone. This was very much the reality for sales
The only thing a new startup should be focused on is customer development. And the only goal for your customer development effort should be talking to potential users. And by “talking to” I mean having a face-to-face conversation or by
