It doesn’t matter what niche you’re currently engaging in. The online course industry was valued at almost $190 billion in 2018; with profits expected to grow more than 7% in 2019.
But besides profit earned – why would you want to create your own online course? Producing an online course takes crazy amounts of work!
For starters, it’s a fantastic way of establishing your dominance in your field. It’s the same reasoning as to why conferences, talks, and seminars invite those with significant experience or relevant certificates!
People want to learn from game changers who know what they’re talking about. Once they’ve got a taste of your advice, it becomes easier to gain thousands of loyal listeners and followers that would swear by your tactics –expanding the circle and strengthening your personal brand all in the process.
Or maybe you’ve already started working on your online course. But weeks and months have passed, and you’re still not seeing enough traction and sales.
Don’t get discouraged. You could have the most industry-relevant, valuable insight compiled in your course. But without proper marketing, all of that is null and void if it doesn’t get the attention of your target audience.
So before you see any effect at all, you definitely have to put in the right amount of work with a marketing strategy.
We’ve got you covered. Let’s get right into 65 different ways to increase sales from your online course drive customers right to your door.
This article also divides it up according to each aspect of branding how-to’s, website tools, email techniques, social media skills, pricing methods, and other similar initiatives.
The Basics of Branding
1. Clear & direct selling points
Competitor analysis is due here. You’d want to research other courses in your niche to let your customers know that they’ll be signing up for something unique. So in the description of your course –highlight the features of your course in copy that’s engaging and dynamic. Take a look at these examples.
Example A: “Here you’ll find many ways to improve your SEO skills…”
Example B: “30 No-Bullshit Methods to Up Your SEO Game in 2019…”
Notice the difference? Now go try it! Practice on your page titles and sub-headings using tools like Co-Schedule’s headline analyzer to help you out.
2. Keyword research your course titles
Find out your target market, think in their psyche and look for keywords related to your niche. Produce valuable content related to the keyword. Make it super easy for your course to be found. You already have thousands of customers looking for exactly what you’re offering; so make it accessible to find with popular, lower competition keywords!
You’ll need some SEO knowledge to do this meaningfully. If you’re looking to start learning about SEO – definitely check out Ahref’s blog about SEO. This can be done via keyword research from tools such as Ahrefs (expensive but very powerful) or Uber Suggest by Neil Patel (free).
3. The power of transformation
Ever wonder what makes fitness online courses so damn popular? That’s because these workout gurus and instructors promise complete change and transformation in each of their selling points.
You can apply that to your course too. People want to know how their lives and skills would change after your course! The power of copy and a catchy slogan is totally underrated – but insanely important when it comes to branding and producing anything at all.
If you’re not much of a content writing specialist, why not hire someone that knows how to engage your audience to consumers? You can hire awesome copywriters on freelance platforms such as Upwork or Fiverr.
Looking to take matters into your own hands and have some time to spare? Copywriting is also a high-value skill that you can easily develop. Copywritematters is a learning platform that teaches you how to do just that.
4. Celebrate your loyal customers
This applies anywhere at all – people love being recognized.
Highlight the success and proven results of your course with customers that have tried it out for themselves.
You can do this by giving them a social media shout-out on Instagram. You could even try sending a personal email or text to thank them for the support they’ve given.
Besides being fantastic social evidence that your course works, said customer would probably be much more likely to purchase from you in the future. Just feels good to be appreciated right?
We elaborate on how to turbocharge consumer loyalty & increase sales here.
5. Join in on the conversation
Drive your online course sales by joining in on discussions related to your topic. Don’t just go straight into selling though, as this can get your account banned early.
To garner trust, offer valuable insight and advice, take time to explain yourself and then offer your kickass solution.
6. Translating your course into different languages
Don’t leave out your non-English speaking consumers. Multiple language options for your online course is bound to be more inclusive and allows you to tap into sales from different countries too.
However – you want to avoid translating it through Google Translate or other translations tools. Automatic programs get words and phrases wrong a whole lot of the time, and you definitely don’t want that happening. Machine translation is a strict no-no.
Identify your secondary market, look for a source that has credible professionals that can help you translate from English to whatever language needed. Fiverr is a good, affordable online labor marketplace to start with this.
7. Create a consumer avatar
You don’t want to be mindlessly selling your online course to anyone and everyone, do you? Therefore, it’s super important to first know who you’re selling to.
To start things off, you’ll need to come up with the ideal avatar of your consumer. This helps you tailor your marketing strategy to hone in any problems, frustrations, needs, and desires that they might have. You’ll want to solve each problem they would be going through and highlight how your course does that for them.
People don’t care what you have to offer, people care about what your course can do for them. Having a consumer avatar helps you nail this.
You can even take a look at how we started HUSTLR with a 100% free + simple branding canvas to narrow down the A-Z’s when it comes to creating a solution that people actually want.
8. Creating a Sales Funnel
Once you’re done with your avatar, you want to create a sales funnel. This strategy would allow you to convert more potential audience into paying consumers in an extremely targeted manner.
To do this, group the behaviors of each of your demographics. If you just have one that’s fine too. Build out your funnel with a tool like ClickFunnels or Thrive Themes.
Once that’s done, map out their digital behaviors –social media used, websites visited, podcasts listened, advice blogs that they frequent, etc. Target your marketing and sales efforts there. The more targeted you are in the beginning, the higher the chance of you succeeding!
9. Valuable testimonials
This point is pretty simple. People trust people; which is why user-generated content is so important when it comes to selling your online course. Start by getting feedback from your existing students, and keep a library of the best testimonials that you can use to inspire trust when pitching your product on your landing page, email funnel or webinar.
Put up high-quality and in-depth testimonials on your website from customers who’ve already purchased your course. You can also ask your existing customers to rank you based on point/star systems – which would also make it super easy for your audience to gauge its effectiveness.
Pro Tip: No students yet? Consider giving review copies to influencers related to your industry in exchange for a testimonial.
10. Influencer Reviews
This is slightly related to the previous tactic – but influencer marketing definitely deserves a spot of its own. These could come in the form of fellow bloggers, social media influencers or other members of the public that are highly followed by your target audience.
Research influencers in your field, and then reach out to them to promote your online course. You might have to pay a fee, but chances are you’d be gaining access to tens of thousands of potential consumers’ smack dab in your niche.
Pro Tip: Pitch them, offer your online course for free. What does it cost you?
11. Satisfaction Guaranteed
Your audience wants to know that you care – not that you’re just focused on making the sale. For those of you doubting this, the logic here is that your course is a digital product. As a result, you enjoy almost infinite gross margins. This really nothing to lose here and should be a no-brainer.
Enforce this by offering a money-back guarantee for those not satisfied with their purchase. This would increase the chances of your consumers feeling protected, and subsequently much more at ease purchasing your online course.
The common money-back period is 30 days.
12. Writing a Press Release
Press releases aren’t just a tool to cover up government scandals. If you know how to do it well, PR is one of the best tools to build hype and buzz around your course.
Websites like PR Web will distribute and measure your online course’s press release for a small fee – sending it out to the perfect target audiences to really get the word out there.
Check out how to write a press release for your online course right here.
13. Frequent local events & use Meetups
Meetup is a great service used by like-minded individuals around the world to meet in person, host events and organize activities based on similar interests.
Use this to your advantage. Find a nearby Meetup in your niche –and offer to be a registered speaker at said event. Focus on presenting solutions to a real issue and then offer your online course at the end of everything. It’s a fantastic way to network and exchange valuable feedback with experts in your area.
Pro Tip: We discuss branding and give you deeper insights into starting an online course right here!
Website & Blog Tools
14. Creating a Sales/Landing Page
You might have an awesome main website. But if your consumer intends to click on your site with the intention of already purchasing your online course, you don’t want them focusing on what’s irrelevant to their search. You want them to take the action they want to take ASAP.
A simple, focused landing page solves all of this with ease. Think of this as a simple, direct way of pitching your course. Just list down its features, payment options and value-added information that would drive sales. Done!
Unbounce allows you to create your very own customized landing page. Check them out. Another powerful tool to check out is Elementor Pro – but it requires that you have some WordPress knowledge. If you’re hosting your online course on Teachable, it comes with its own sales page builder!
15. Use Videos That Help You Sell
If you’re tired of constantly using text; why not opt for something more visual instead?
Pitch your online course through a short video testimonial or introduction. If you’re a little camera-shy, you can even opt for hiring someone off Fiverr to make you a gorgeous animated explanation video instead.
16. Think about Affiliate Programs
Reach out to other industry-experts or professionals to see if they’re interested in promoting your online course as an affiliate. In return, they get a small commission each time a sale is made. Score!
If you’re looking to create your own affiliate program, PartnerStack and LeadDyno are platforms that help you reach notable people in your field with their affiliate network, and organize all your affiliate marketing efforts in one place.
Other third-party affiliate programs include Commission Junction and ShareASale – however, this might not be suitable for everyone so please do some further research here.
17. Create valuable blog posts
We don’t really understand why some creators are so hesitant to put out free content through their website. Not only does this reflect badly on credibility – your audience will probably be redirected to a competitor that does offer free, valuable content. What you want to do is make people go, “Wow if their free content is this good, I can’t imagine the value their paid courses provides!”
Besides, blog posts and listicles are an amazing way to rank for keywords on Google. This means that your audience can find you that much easier – which adds another layer of credibility and trust. Opt to write content such as tutorials, how-to’s, etc. and then offer your online course at the very end of the article.
Increase your web traffic tenfold with some amazing blog headline examples right here. Alternatively, use a tool like Co-Schedule’s headline analyzer to brainstorm blog headlines. If you don’t have the time to write and would like to outsource this, ProBlogger’s job board is a fantastic place to find writers.
18. Blog calendars
If you have any hopes of drawing in more web visitors to your online course, you’ll need a blog/editorial calendar.
This allows you to schedule content ahead of time –so you’re never stuck looking with a blank slate and no ideas. You can even schedule announcements for your online course such as its promotions, sales efforts, etc. this way.
19. Guest Posting
Guest posting allows you to gain access to other people’s audiences. In a nutshell, you’re writing a piece that will be published by someone else. All you need to do is provide on the content, and let the marketing be done by another third party!
You can build up a significant audience this way –driving them back to your online course’s landing page for more insight.
P/S: Guest posting also helps a ton with SEO. Just make sure the website you’re submitting to is relevant to your industry.
20. Live Webinars
Webinars are a fantastic way to engage your audience and allow for a detailed explanation of your online course. Live webinars are even better! Long gone are the days where people have to go to live workshops in a hotel room or event hall. You can deliver your webinar to your audience from anywhere in the world!
You can use Webinar Jam to host your webinar. Record it for later usage, monitor analytics and exchange feedback with the people tuning in; all totally hassle-free. To see what this is like, check out our webinar on starting an eCommerce business. Give it a spin!
21. Hosting webinars with a joint partner
To take webinars to the next level, you can leverage on the audience of a notable key-player in your field. To do this, pitch that person with a unique twist on how your course can benefit his audience. Once the nitty-gritty is sorted out, co-promote the webinar and offer a revenue share to your partner to keep objectives aligned.
You don’t want them to be your direct competitors, so maybe look for someone that blogs or produces YouTube videos around your niche but without online courses of their own.
WebinarJam lets you collaborate with up to 6 co-presenters at a time. Whether you have one joint partner or even a few, get working on a webinar with them!
22. List a Teaser on Udemy
Granted that Udemy isn’t the best place to sell higher-priced courses, it’s still an excellent place to start out. Especially if this is your first online course ever.
You can sell the limited version of your courses. Then at the end of the module, upload a video that drives existing students to your full-length course.
Teachable is also a rising player in the online academy industry. They too have a blog that guides you into launching your profitable online course! There is a ton of valuable resources in there so it’s highly suggested that you check them out.
23. Reduce ‘noisy’ webpages
Every UI/UX designer will tell you the same thing. The more choices you give people –the harder it becomes to make a valid purchase decision.
Indirectly, ‘noisy’ webpages laden with too much hard-sell promotions and spammy notifications might be the reason your online course sales are suffering. Consider asking a professional web designer or UX specialist to take a look at your website/sales page to check these elements out for you.
24. Attractive visuals and funnel design
Never underestimate the power of good design. 97% of purchase decisions come from engaging websites! You want to make your sales-related pages look modern, trustworthy and convincing. Nothing is more convincing than having a solid user experience.
If you’re building a sales or separate landing page, Unbounce still does it best. If you’re stuck with another sales page builder, get some help from experts. It’s worth it to invest a little bit of money here because this will drastically improve your conversion rates.
25. Google AdWords
Utilize Google Adwords to drive stronger rankings when your consumers search for specific keywords! Of course, before doing this, you’d want to do a quick analysis into which keywords work best for your industry.
26. Provide strong meta descriptions
Essentially, meta descriptions are the HTML element that summarizes your landing page or website. Although not directly a ranking factor (unlike keywords and page titles) meta descriptions can significantly improve your CTR + entice more traffic to your page.
Read more about How to Write Meta Descriptions that Drives Traffic and Conversions right here.
So if you have a landing page marketing your online course; you’re going to want to take full advantage of your meta descriptions. Plus, it helps to keep your site looking crisp and professional.
Speaking of; here’s the ultimate guide to driving traffic to your blog in the simplest of ways!
Building Your Email Efforts
27. Build an Email List
Email marketing experienced a $32 return for every $1 spent in 2019. Next year – ROI is expected to only grow.
It’s one of the most effective marketing tools out there! To kick things off, start thinking of ways to grow your email subscribers through website sign-ups. Privy is a great option to check out to grow your list!
28. Provide maximum value to gain subscribers
Understand that your audiences are constantly bombarded with email list prompts –begging them to sign up for a newsletter.
Don’t be one of those! Provide real value for your consumers by making them gleefully give you their emails instead. You can do this by offering free access to short & free eBooks, quiz results, or a one-off discount to their email if they sign up. You could even give access to a mini-course in exchange for their email!
29. Include the course link in your email signature
No effort is too small to notice. Including a link to your email signature adds legitimacy when you’re doing email outreach, responding to suppliers or anyone really! Our founder got a course sign up from chatting with a Lyft driver. Students come from the most unexpected places.
If you frequently respond to emails from various clients and followers; it would do you well to include your course link in your email signature as well. It literally takes seconds.
30. Free email courses
Take tiny bits from your online course and break it up into a sequence of emails. You can divide this into a brief recap of tips, short solutions, etc. to be distributed. For instance, if you were selling a course about SEO you could schedule it this way, Week 1: Modern SEO Trends followed by Week 2: SEO Mistakes to Avoid.
Keep it brief and insanely simple. At the end of the free email course, include a strong call-to-action (CTA) to drive users to your paid all-access solution. If they find your free email course valuable, chances are they’ll convert!
31. Showing them the numbers
Consider adding ‘hard’ evidence about the success of your online course. This can be in the form of how many consumers have already benefited from your online course, testimonials and other forms of data that boost your credibility!
Social Media Skills
32. Consider starting a YouTube channel
Definitely, a method that requires dedication –but we promise it’s worth it! After all, YouTube is the most visited video search engine in the world after Google.
So it certainly helps to establish your personal brand, and subsequently your skills in whichever niche. You need to be fairly focused on a certain topic to pull off YouTube success though.
For instance, our channel has a key focus on side hustles, but we also talk about everything digital marketing, personal finance and just kicking ass at growing your finances in your 20s.
Won’t you rather buy an online course from someone who’s got their own video channel sharing valuable information compared to the rest who don’t? We know we would.
33. YouTube promo videos
Once you’ve got your YouTube channel set up, get to work on your very own promotional video for your online course. This video doesn’t just have to stay on your YouTube channel. You can start sharing it to social media platforms and include URLs in your social media bios – go crazy!
34. Run YouTube affiliates
Who said you can’t manage affiliate programs on YouTube?
Reach out to influencers/channels in your niche to see if they’d be open to the idea of including your online course in their video or in its description. Then generate a unique affiliate link for them via PartnerStack or LeadDyno.
Pro Tip: If you’re just starting out and don’t want to overspend, consider using discount codes as a means to track sales generated from affiliates.
35. Start a podcast
Podcasting has exploded into a billion-dollar industry in 2019.
On top of being a fantastic way of reaching out to educated and loyal consumers, podcasting can also net you some side income with sponsored slots! It’s also a super-powered way of promoting your online course to listeners that are already actively searching for industry tips in your field.
36. Being a co-host on other podcasts
Reach audiences on already established podcasts by co-hosting one. Here, you’d want to conduct some research onto podcasts concerning your field, listen to some episodes and contact said host for collaboration opportunities.
This co-hosting opportunity can be translated into discussions, interviews and the like! Another way to leverage on the podcasting trend is to be a professional podcast guest for other podcasters, a great platform to do this is Podcast Guests, where you can sign up as a podcast guest and get show invitations.
37. Social media calendars + platforms
Like we mentioned in Step #18, you might want to invest in a similar social media calendar.
The last thing you want to do is overwhelm your target audiences in a way they see your marketing as spammy. A calendar or social media management platform would allow you to schedule posts, monitor performance and target your efforts accurately. Most importantly, it takes the manual work out of handling your own social media channels.
38. Facebook Ads
Facebook ads make it all the easier to target your audience based on behaviors, interests and digital footprints. Set a campaign period, monitor clicks, allocate budget, etc. all from their easy-to-use platform.
It’s pretty straightforward actually. Here’s everything you need to know.
39. Facebook Groups
Yet another crazy simple technique that actually works. Join a Facebook group discussion related to your field –and offer advice, answer questions and then pitch them with your online course if they’re looking for additional value. It works similarly to how forums work, but you will be able to network better!
You can even opt for starting your own FB group. This is super to keep in touch with existing students, check up on their progress and have them invite interested family and friends to join in. You can also create exclusive groups where your successful students can network, and share their stories. The possibilities here are endless!
40. LinkedIn Efforts
We will never stop raving about the success of LinkedIn.
In fact, we experienced crazy levels of engagement from valid, trusted and relevant audiences all to our niche. You just can’t get these type of community engagement anywhere else. Consistently promoting your online course on LinkedIn is almost guaranteed to bring a few interested individuals in –trust us!
41. Pinterest infographics
The world of search engines is getting increasingly visual. In 2018, infographics account for the bulk of visual content shared on Pinterest.
Take advantage of this by designing attractive, high-quality visuals to promote your online course on Pinterest. Opt for engaging forms of information –such as step by step processes, statistics or unique facts surrounding your topic. Tools like Piktochart will help you to do the trick!
If you’re ever interested; here’s how you make serious cash promoting your blog posts on Pinterest:-
42. Social media shoutouts
Doesn’t matter if it’s through LinkedIn professionals or popular Reddit profiles. Indahash is a great influencer marketing tool that connects you to key players in your niche –so you can gain significant traction from valuable audiences.
43. Live streaming via social media
Doesn’t matter if you choose Facebook, Instagram or YouTube. Live streaming allows you to share content and interact with your audiences via chat, messages, and likes!
Note that webinars and social media live streams are a tad different though. Live streams can be a lot more personal. That being said, it’s pretty easy to schedule a social media post, announce your live stream times and get to interact with followers.
44. YouTube Ads
YouTube ads have the reputation of being a little disruptive if not utilized right. Cap your YouTube ad to anywhere less than 8/10 seconds though and you might stand to see some traffic to your online course website.
It’s really cheap to get started. You can learn more and get started with YouTube ads right here.
45. Use LinkedIn Slideshare
You should have stumbled upon Slideshare once or twice being a professional; but if you haven’t, it’s a great time to start.
With Slideshare, it becomes easy to share presentations, infographics, statistics and case studies about topics concerning your niche. Don’t hard sell your online course here – just offer a link at the end of the presentation for readers who want to know more.
46. Optimizing your Twitter account
Twitter is commonly known as ‘blogging lite’. Even with that, it’s a powerful way to create a short, direct and crystal clear sales pitch to your target audiences.
You can even use relevant hashtags such as “#dropshippingcourse” to reach larger audiences that go beyond your existing followers.
If you’re familiar with the work of Gary Vaynerchuck – you might have stumbled upon the “Gary Vee Content Model” once or twice
This strategy addresses the logic that social media users are constantly switching back between apps and tasks. So you need absolutely kill at all platforms by providing valuable but short content! It’s unrealistic to highlight different topics and totally separate issues through each platform – so supplying micro-content works best.
Promote your online course by creating one long-form piece of content and then breaking it apart into smaller content pieces that can be easily digested on-the-go. Good forms of micro-content include GIFs, memes, Insta stories and the like.
48. Utilizing correct hashtags
Yeap, that’s it. So simple, yet an overlooked fact by a lot of brands just shooting in the dark and hoping to get lucky.
Always, always, ALWAYS target your hashtags. Use something like Hashtagify the minute you want to post on Insta or Twitter promoting your online course.
49. Offer “free trials” of your online course
You might want to offer free trial access if your online course ranges on the pricier side.
Essentially, this involves giving your audiences access to a limited version of the course for a short period of time. It’s a great way to rake in customers still on the fence about paying the full fee of your course –offering them a little taste instead!
HUSTLR recommends anywhere from 7-14 days; before charging users automatically after the duration.
50. Tiered pricing
Common with digital-based services. Tiered pricing lets you offer your audiences several plans with different price points.
Like pricing the “lite” version of your course for $89 and the full access one for $189. Lots of industry influencers even throw in premium support, exclusive feedback, access to cool content, etc. too!
Thinkific published a pretty great piece about tiered payments which you can refer to when getting started.
51. Payment plans
Many of your consumers might want full, premium access to your online course – but without the ability to pay for it at the moment.
Set up a payment plan for smaller amounts stretched across a certain time. For example, if your course is priced at $1,500, a payment plan of $510/month for 3 months until the full fee (and slightly more) of your course is paid. Teachable natively supports this so consider using Teachable if you haven’t found a course hosting solution.
52. Creating a sense of urgency
Integrating FOMO or scarcity tactics into your sales campaign can work wonders in increasing your conversion rates for your online course.
2 most common ways of creating urgency for your online course:
• Limited options (Only 2 copies left at this price!)
• Running out of time (Get it for cheap if you’re the first 80 people!)
Even motivational speaker Rob Dial did this for his “Iron Mind 60 Day Challenge”. Check it out here if you want a rough idea on how to implement this.
53. Issuing challenges
You might be going through a dry spell with sales right now, but it’s totally possible to transform that into your consumers dashing TO YOU.
Best way to do this is by creating mini-challenges for your audiences! It can be anything from motivational challenges they carry out at home to user-generated online efforts they carry out on your behalf –the ball is in your court!
Here’s a place to start. Read How to Prepare, Plan and Launch a 7-Day Challenge.
At the end of everything, promise them a reward through discounts for the course or additional mini-courses.
54. Bundle your courses together
Good things come in pairs, right? If you have more than one online course anyway, consider bundling them up into one master offer for a discount!
The technique of lumping multiple products and services together has always been a fantastic sales pricing method. For instance, offer a bundle at $180 for 3 courses on what would cost you $225 purchased individually. You don’t make the $45, but it increases your chances of audiences buying one more course than they actually would have in the first place.
55. Publishing eBooks on Amazon
Format and digitally repurpose your course content into an eBook to sell on Amazon. Here; you’ll reach new audiences from Amazon Kindle! CreateSpace is a tool by Amazon itself to help you the process of publishing and readying your online courses in paperback format.
Extra Resources & Tips to Sell Your Online Course
HARO stands for Help a Reporter Out and acts as a service that connects reporters with relevant news sources across various niches.
You’ll act as a news source basically. This means that you’ll receive about 3 emails on a daily basis that includes a ton of media activities you could be quoted for. Reply to the prompt and you’ll have the opportunity to be selected in the said article –which could mean you getting thousands in organic traffic to your landing page.
57. Abandoned cart reminders
Research shows that almost 70% of online shopping websites will experience ‘abandoned cart’ rates at least once.
So although it’s definitely a possibility, you can probably make a few sales by reminding your consumers that they’re leaving out a good deal. Once they’re on your email list –send them a recovery mail! On the final abandoned cart email, you can even include a quick 10% voucher code to really convince the fence-sitters and cultivate urgency.
58. Live chat tools
If you have the capacity – why not offer live chat abilities?
It’s a fantastic way of answering your consumers quickly; the minute they need to something answered. If you don’t have a budget, all you have to do is connect your contact or live chat button to your Facebook messenger – easy peasy right?
If you have a budget, consider using something like LiveChat or Intercom as they provide multiple users if you have a team, and features such as ticketing system to help manage your requests.
59. Mobile optimization
In 2021, 53.9% of retail traffic is expected to be channeled through mobile platforms. So now more than ever, your store needs to be fully optimized for mobile responsive design – better yet, develop your site to be mobile-first. You might be missing out on a ton of online course sales if you don’t!
60. Using hover ads
Hover ads are great at informing your web visitors about discounts, seasonal promotions and the like. They’re also great at redirecting attention to the highlights of your site – if visitors are too lazy to skim through your entire site.
In fact, this site records a 162% increase in sales after the implementation of hover ads.
61. Taking advantage of your credentials
Ever won awards? Featured in news publications? How about flashy certs?
Include them in your landing page + sales pitches! This would immensely boost credibility and convince potential consumers that you are the best person to give them a solution with your course.
62. Pre-sell if you can
You’d want to read up on just exactly why pre-selling works wonders for your online course.
But essentially pre-selling would allow you to reduce the risks of you failing to make sales when it actually matters. Also helps you gain valuable feedback from your first batch of consumers! Keep this in mind for the launch of your next online course.
63. Build your SEO efforts
Pretty straightforward stuff –but do you know that some SEO practices you have might actually be hurting your website’s performance and overall sales?
64. Using course search engines
An example of how you can do this is by using CourseIndex! It’s a platform that acts as an aggregator for thousands of online courses around the web. It also provides you with a list of affiliate marketing channels to get your course on the map.
65. Selling courses to corporate organizations
This depends on the course curriculum that you’re offering. If it’s helpful for organizations, instead of focusing 100% on single-volume sales, create a separate sales funnel that targets corporate teams as well.
Selling your online course license to an organization allows for large volumes to be sold off at a go; which can increase your revenue by almost 10%.
Embarking on the crazy, wonderful journey that is selling your online course is a total roller coaster ride. You might not be able to reap the rewards instantaneously, but your solid marketing efforts will have consumers clamoring straight to YOUR distinguished personal brand!
Did I miss anything? Leave a comment down below 🙂
Jeremy has been running several online businesses behind his laptop for the past 5 years and he has worked as a freelance web developer previously. A trained marketer by profession, he also has Ruby on Rails and web development knowledge. His forte lies in eCommerce, SEO and content marketing. He’s been featured on Vice, Thrive Global, YFS Magazine, Forbes and several other publications. He prefers to connect with people on LinkedIn.