Jungle Scout Review 2020: Do You Actually Need It?
Jungle Scout is a third party software suite that provides analytics of listings on Amazon, which allows sellers to make data-driven decisions in their Amazon FBA business. For existing or aspiring sellers alike, Jungle Scout enables sellers to take a more methodical approach in gauging a product’s demand based on historical performance of existing listings on Amazon.
There’s no doubt that Jungle Scout is highly effective in increasing your efficiency in product research. It’s without a doubt a requirement if you’re serious about product research as you simply can’t access certain data points on Amazon listings on your own.
Even though we think that the asking price for Jungle Scout is well worth the price, the bundled subscription of the web app and the extension of $69 might be a turn off for some.
Jungle Scout is incredibly easy to pick up with it’s straightforward UI and intuitive controls. Even without prior experience, we’re sure anyone can easily utilize Jungle Scout to come up with great product ideas.
Jungle Scout’s support is easily reachable via email and they are very prompt with their responses. On top of that, each of their offerings comes with a 14-day money back guarantee where they will gladly refund your payment if you’re not happy with the software for whatever reason.
Unless you’re living under a rock, you probably know that Amazon is by far the largest eCommerce platform out there.
In 2018, Amazon generated a whopping $239 billion in gross merchandise volume.
The key here is that Amazon’s incredible sales volume is comprised of tens of millions of products, all of which are selling in a relatively modest amount to contribute to a huge pie.
This is where you can come in as a seller to fulfill Amazon’s need to offer infinite choices and take a super tiny slice (maybe just a handful of products) of the huge pie (12 million products).
You see, Amazon allows anyone to sell on their platform as a 3rd party seller, giving YOU access to their customer base of more than 300 million shoppers, more than 105 million of which are Prime members, which accounts for 82% of all households in the US!
With that said, there’s no doubt that with such volume, competition on Amazon is intense. You’ll need to find a product with sufficient demand but with low competition to succeed on Amazon.
This is where Jungle Scout comes into play.
What Is Jungle Scout?
Jungle Scout offers a full suite of tools that not only helps you analyze and sort through millions of Amazon products but also provides key insights that you can’t get elsewhere, such as keyword analytics, monthly sales, average price and so on.
When it comes to selling on Amazon, you must pick a product that isn’t too competitive to achieve a steady flow of revenue for the long haul.
That is why you should never launch a product on Amazon without insights from JungleScout. Sourcing a product with too much demand can be an expensive disaster, and with Jungle Scout, you will have access to analytics that will prevent such mistakes.
After all, starting a business on Amazon requires procuring physical inventory, which does mean you will be forking out a relatively huge sum of money upfront to fund your initial inventory. That’s why it’s a total no brainer to invest in analytics software like Jungle Scout to validate your product before you pull the trigger with your supplier.
Recently, Jungle Scout restructured its pricing that consolidates all of its offerings into a subscription plan, which means you get even more out of your dollar.
In this Jungle Scout review, we’ll dive into Jungle Scout’s incredible features and go over some factors to consider before you consider signing up for Jungle Scout.
Things to consider before buying a Jungle Scout subscription
While Jungle Scout is the perfect tool for Amazon analytics, it’s important first to understand how you will be utilizing it.
Jungle Scout’s primary purpose would be to provide you vital data to source for products and launch it on Amazon. While this will drastically increase your chances of success, there’s still a lot that goes into an Amazon product launch that just analytics.
Here are a few things that you will require to launch an Amazon FBA business on top of analytics from Jungle Scout:
Starting an Amazon FBA requires procuring physical products, which is going to require some money. It’s tough to give a ballpark figure on how much you’ll need, as some product launches can cost as little as $500 while some can easily go past $2,000. This also depends on the average price of the products in your niche.
The thing with product launches is that if you’re trying to skimp on stuff like photography, product quality, or your launch campaign, you’re severely limiting your chances of success, even if you have a great product.
With that, we recommend that you have at least $1,500 USD that you can set aside before starting on Amazon FBA. While that might sound expensive, it’s a comfortable budget that allows you to invest in everything you need to ensure your success.
If you aren’t comfortable with setting aside this sum of capital, then starting an Amazon FBA business would not be feasible at this point, which means the analytics you’d get from Jungle Scout wouldn’t be fully utilized.
After all, even the most powerful analytics would be useless if you can’t seize the opportunity to launch that product on Amazon.
You’re going to have to be patient when it comes to seeing your return on investment on Amazon FBA. If you need a side hustle that makes you money right away, Amazon FBA isn’t for you.
Be prepared to commit at least 1 hour per weekday to use Jungle Scout and take the following steps to launch a product. While you don’t have to spend an insane amount of time using Jungle Scout, make sure to be super consistent in doing it pretty much almost every day, in the beginning, to truly get the results you’re after.
In short, if you’re serious about launching a product on Amazon FBA, please ensure that you have enough spare time on your hands to utilize Jungle Scout day after day, at least until you launch your product.
With that out of the way, let’s dive into the features you’ll get with a Jungle Scout subscription and our take on each of these features.
Is Jungle Scout Any Good?
Jungle Scout’s software suite comes loaded with a ton of features, which saw continuous updates even until today. From product research to launching our product, Jungle Scout has you covered along the way.
At this point, you should know that Jungle Scout has a web app subscription and as well as a Google Chrome browser extension. It’s quite easy to get confused between the two, so let’s dive into the features that they offer and how they differ.
The Chrome Extension
The Jungle Scout Chrome Extension is a browser extension that you install on Google Chrome or your browser of choice. You can get the Chrome Extension as a subscription on its own at $39 per month for the full-fledged version or $29 per month for the Lite version.
However, the Chrome extension alone isn’t quite enough for you to do proper product research, which is where the web app comes into play. We’ll dive deeper into the web app later in this review.
With the Jungle Scout Chrome Extension, you’ll easily be able to pull up data from any Amazon listing or search results page. After subscribing, install the Chrome extension onto your browser and click on the Chrome extension icon while you are browsing any Amazon search result/listing, and you should see something like this.
From here, the Chrome extension will display the Average Monthly Sales, Average Price, Sales Rank, Price, Reviews, Revenue, Ratings, Opportunity Score, and more.
This comes in super handy to quickly gauge a keyword’s listing performance as you’ll be able to see the important metrics all in one glance.
While the Lite version comes in $10 cheaper for the monthly subscription compared to the full Chrome extension, we think it’s well worth the added cost considering what you’ll be missing out on the Lite chrome extension.
Here are the features that are missing from the Lite plan:
The Opportunity Score
This is a score that Jungle Scout assigns to your niche based on the existing competition compared to the number of sales and revenue that is generated by each listing. In short, if a niche has fantastic sales with a low number of listings or a low amount of reviews per listing, it will be considered a great opportunity and be reflected in the score.
While you can certainly do the analysis yourself, having this score prominently displayed each time you run the extension in a matter of seconds compared to painstakingly going through the results could save you a ton of time on product research in the long run.
Historical Sales & Pricing
When it comes to interpreting revenue metrics, having access to historical data is critical to have a clearer picture of the sales performance of listings. After all, the sales figures you see on Jungle Scout is based on the BSR (Best Selling Rank), which is a score that Amazon gives each listing as an indicator of the listing’s sales velocity.
The problem with this is that the BSR heavily favors recency over consistency, meaning that a product that sees a sudden spike in sales overnight will usually result in a sudden jump in its BSR as well.
As you can imagine, this can certainly throw off the sales estimator on Jungle Scout. Still, you can easily overcome this by having a look at the product’s historical sales instead of relying only on its current sales velocity.
Out of all the features that the Lite plan excludes, we think this is the most important feature that you need to make sure you have the right Amazon product.
Estimated FBA Fees
When it comes to profitability analysis for your product ideas, the FBA fees associated with each listing plays a huge factor, and it will save you some time if you’re able to identify products that have unusually high FBA fees right from the extension.
With that said, you can easily do this yourself by just taking one of the listings and using Amazon’s own FBA calculator here to get the estimate yourself.
While this feature is nice to have in the Chrome extension, we think you can live without it.
Listing Quality Score
This score is an estimate based on an algorithm that analyzes a listing’s quality based on multiple factors, such as keywords in its title, the quality of the images, the description, bullet points, and so on.
We found this score to be irrelevant most of the time, so this is a feature that you can safely disregard in the Chrome Extension.
In a nutshell, if you’re planning on getting just the Chrome extension, we highly recommend the full version instead of the Lite one, considering it costs only $10 more. However, the Chrome extension alone doesn’t give you enough data to do product research properly, as it’s best used in conjunction with the Jungle Scout web app.
The Web App
A huge part of Jungle Scout is the Web App, which you can access by logging into Jungle Scout’s members section. Here, you’ll have access to the Product Database, Supplier Database, Keyword Scout, and the Launch section.
Jungle Scout packs a lot of features in their web app, and it’s normal to be overwhelmed by the sheer amount of features they have. Don’t be worried if you don’t understand how everything works right away.
You’ll be using the Product Database and Keyword Scout most of the time, but Jungle Scout’s web app comes bundled with many other tools beyond these.
Features such as the Supplier Database and Launch are incredibly valuable once you move on to sourcing and launching your products, which is why we think the jump from $39/mo to $69/mo for the web app + extension bundled subscription is a fantastic deal.
Let’s go over the incredible features that come with access to the web app.
1. Product Database
To use this research tool, simply put in certain parameters, and Jungle Scout would crawl all of the Amazon listings and give you the ones that match your criteria.
The tool contains a plethora of options that you can use to refine your search so that you get exactly what you’re looking for.
For example, you can filter out listings that are only making $10,000 per month or more, or only show products that weigh under 1lbs or less.
There are a lot of things you can filter with this tool, but here are the usual ones that you will use:
- Exclude keywords ( to remove generic or trademarked products)
Here’s what the dashboard looks like in the web app:
As you can see, the Product Database is only returning results that match our search criteria, which you can explore further by clicking on the products to view the individual listings.
A handy option here is the ability to save or load presets, meaning that you can save the presets instead of manually entering them each time you want to revisit product research.
2. Product Tracker
This tool allows you to track potential products that are selling on Amazon in a streamlined dashboard, which makes deciding between products a lot easier when the time comes.
While this function doesn’t exactly do anything you can’t do yourself, it makes comparing options to sell on Amazon a whole lot easier, especially when you have dozens of products to choose from.
To use the Product Tracker, all you have to do is to enter the ASIN for that product into the Product Tracker. ASIN stands for Amazon Stock Inventory Number, which is a unique identifier to each product on Amazon.
You’ll be using the ASIN frequently in your research, so it’s best to familiarize yourself with how to obtain it.
Here’s what the ASIN looks like in the URL bar, circled.
You can also find it under the ‘Product Information’ section.
Once you’ve obtained the ASIN, enter it into the Product Tracker tool, and Jungle Scout will begin tracking that product.
You can also group listings to have a more streamlined view of your products to sell. For example, you can have a group of tracked products for ‘dog toothbrush’ and another group for ‘yoga mats’ to ensure that you’re not fumbling around different listings to compare them properly.
3. Keyword Scout
Think of Keyword Scout as the ultimate keyword research tool on Amazon.
Using this tool, you’ll be able to enter a product’s ASIN or a general keyword for your research.
- If you’ve entered an ASIN, you will get the results for all of the keywords that listing is ranking for, along with search volumes.
- If you’ve entered a keyword, the tool would then return the search volume for that specific keyword, along with data for relevant keywords.
Keywords play a huge role in your success on Amazon, which is why this is an important feature that you can’t afford to skimp out on when doing your research.
You can even reverse engineer a competitor’s listing so that you know exactly what keywords they rank for.
To do this, enter the ASIN of the products you want, and you will get data about keywords that this listing is ranking for.
Here is an example of what a keyword search using the ASIN looks like:
Another way to use Keyword Scout is to seed a keyword and browse some related keywords to the one you just entered.
Alternatively, you can click on any of the keywords from the results do get the same results. In this example, you would click on ‘country flags’ to get a list of keywords related to ‘country flags’.
This helps you make data-driven examples in what keywords you want to rank for and the competition that comes with it.
On top of that, Jungle Scout also recently added historical data support, so that you can see the changes in search volume for a keyword over time.
This way, you can spot upcoming trends based on increased search volume, or avoid products that are a fad if their search volume is declining.
Needless to say, Keyword Scout is a fantastic tool that you can’t afford not to have in your arsenal.
4. Supplier Database
The supplier database is a relatively new feature that was just added to the web app recently and can be a great way to outreach to some suppliers.
You might be thinking that this is probably just some souped-up version of a search on Alibaba for suppliers, but Jungle Scout brings a lot to the table with their supplier database.
The core functionality is a search for your product of choice, where you can simply enter a search term for your product and see a list of suppliers that can manufacture the said product.
However, a mind-blowing feature that comes with the data you get from the Jungle Scout’s supplier database is the ability to see the top customers of that supplier, which could be your competitors!
They even let you enter an ASIN to do your search, which ultimately enables you to know the exact supplier that is manufacturing your competitor’s product.
This could save you a whole lot of time from going back and forth with dozens of suppliers to narrow down the right one. With Supplier Database, you can stick to the ones that have proven their worth; the ones that manufacture products for the best selling listings on Amazon.
5. Niche Hunter
Another feature in the web app is the Niche Hunter, which is essentially the Product Database on steroids. The difference here is that instead of returning results for products, Niche Hunter would give suggestions on niches based on the collective performance of several related listings.
This means that the Niche Hunter has more attributes that you can set as a filter compared to Product Database. Still, factors such as competition, listing quality score, and opportunity score comes into play as the filters instead of just showing up in the results.
The results from Niche Hunter are similar to the Product Database, but instead of showing results for individual products, Niche Hunter consolidates them into niches instead, with the option of expanding each niche to show the top listing inside of it.
The caveat with using Niche Hunter is that since it relies on algorithms to come up with a score for listing quality and the opportunity score, it can easily be skewed by outliers. The algorithm for analyzing listing quality is also not as robust as we’d like to use it, so we wouldn’t take the results from Niche Hunter as the be-all and end-all for product research.
With that said, Niche Hunter can be a great way to quickly generate some product ideas that you can easily analyze further yourself.
6. Listing Builder
As we’ve mentioned before, keywords play a huge role in getting your listing ranked on the first page, which is where Listing Builder can be helpful. This feature is especially useful for beginners that are building their very first listing.
Listing Builder works by suggesting keywords that you should include in your listing. The suggested keywords are put into a custom list based on the search results on Keyword Scout, so you can be assured that the suggested keywords are relevant.
Then, you create your listing on the web app as if you’re creating your listing on Amazon for real.
You do this by creating a draft of your listing on the Listing Builder section for Jungle Scout to show relevant keywords once it’s done analyzing your copy.
You then paste your amended listing copy into the real listing builder on Amazon in your Seller Central account with enhanced keyword density.
While this feature is nice to have, it isn’t doing anything revolutionary, and many experienced Amazon sellers would be able to craft their listing without this feature.
While most of the features of the web app we’ve mentioned so far are mainly for the product research phase, Jungle Scout’s Launch feature is solely targeted at the post-launch phase, where you’re trying to get your listing to show up on the first page of search results.
In case you didn’t know, Jungle Scout operates a bunch of different Amazon-related services, such as Fetcher, Splitly, Forecastly and so on. The Launch feature that is now baked right into the web app used to be called Jump Send, and it’s an all-in-one service that takes care of almost everything you need for a successful launch on Amazon.
Launching a product on Amazon is a chicken-and-egg situation, where if your product doesn’t sell, it doesn’t get a low BSR to improve its chances of getting ranked on the first page. However, even the most amazing product won’t get sales if it’s buried behind 5 pages of search results in the first place!
This is where Launch comes into play, where you get to offer discounts to a large group of Amazon shoppers to buy your product, generating that boost in ranking that you need in the beginning. With better ranking, comes better organic visibility to your product, which consequently means even more sales. This boost can easily put your product in an upward spiral after gaining initial traction.
On top of that, Launch also comes with a built-in email responder tool where you can set up email sequences to be sent to your customers. This can improve the rate where your customer leaves a review and goes a long way to catch a potentially negative review before a disgruntled customer decides to post it.
These core features make Launch the quintessential tool for any Amazon product launch, and while it comes with the web app, you’re going to need to pay an additional fee for Launch. The pricing is tiered very reasonably to the number of orders you have, so you can rest assured that profits from your orders can easily cover the cost of the Launch subscription. After all, it’s $49 per month for 500 monthly orders and only $69 per month for up to 2000 monthly orders.
We hope you can see by now the sheer amount of features you get from Jungle Scout makes it invaluable to your success on Amazon. This is why we can wholeheartedly recommend the $69 plan, which has the web and extension bundled. This bundle will absolutely cover everything you need for product research, and you don’t need to spend money on any other software for this.
Considering how the data from Jungle Scout can potentially save you thousands of dollars from sourcing the wrong product, we think the monthly subscription fee of $69 is well worth it, but there’s actually an even better deal available for Jungle Scout right now.
If you’re comfortable with paying for a yearly subscription upfront, you can save a whopping 30% off the annual plan, bringing the monthly fee down to just $33.25 per month! This is a limited-time deal that gets you by far the best Amazon analytics software for the best price, so jump on it while it lasts. Simply click on the links in this review for the 30% off deal for Jungle Scout.
With tools like Jungle Scout, getting access to insights that allow you to make data-driven decisions in procuring your Amazon product has never been easier. When appropriately utilized, Jungle Scout allows you to significantly reduce risks associated with investing in the wrong product, as you have hard data to back up your decision.
This removes a lot of guesswork when it comes to running your Amazon FBA business, and allows you to achieve the success you deserve that much easier.
That’s it for our Jungle Scout review. We hope you can see why we use it and recommend it to others.
Do you think we missed anything?
If so, let us know with a comment below.
Oh, and you can sign up for a Jungle Scout account here.
DISCLOSURE: The HUSTLR goal is to help readers navigate around the digital economy by learning digital skills to achieve their life goals. This blog post may contain affiliate link(s) and any purchase(s) made through such links will result in a small commission to HUSTLR (at no cost to you). However, this does not impact our reviews and comparisons. We try our best to keep things fair in order to help you make the best choice.
Bernard currently works full-time as a growth hacker and content researcher for HUSTLR. When he was studying in the US 2 years ago, he flipped Yeezys on eBay as a side hustle to fund his degree and living expenses. He’s currently working on his Amazon FBA business & dropshipping on the side.