With the endless sea of products available for sale on Amazon, it can be super challenging to cut through the noise to identify hidden product opportunities. One of the ways to expedite this process is to use specialized analytics software for Amazon, namely Jungle Scout.
In fact, researching products manually on Amazon is not feasible without software, as there would be so many factors that you’d have to go over for each listing.
Here are some examples of the info that you’ll need to look for:
- Estimated revenue
- Number of units sold per day
- The number of reviews
- The average ratings of the reviews
- Fluctuations in BSR (Best Seller Rank)
Imagine having to compare and analyze these factors across thousands of listings in the hope of across a winning product. It’ll probably take you at least several months before you get there, and by then, all of the numbers would have changed so much that you’d have to start all over again.
This is precisely why investing in analytics software such as Jungle Scout is a no-brainer, as it would literally save you thousands of hours in mindless work.
Jungle Scout offers a whole suite of services and products, but in this guide, we’ll go one of their core offerings: The Chrome Extension.
Instead of going through listings one-by-one, Jungle Scout will present data from dozens of listings in one glace, making it so much easier to spot favourable metrics to narrow down on potentially viable products.
The numbers generated from the Chrome Extension is powered by the AccuSales™ data analysis engine, which ensures accuracy in the monthly sales estimates, historical sales, and historical pricing data.
The Chrome Extension is priced very affordably as a monthly subscription and is designed to be used to analyze search results on Amazon. However, the catch is that you will need to know what terms to search for from the get-go. The Chrome Extension will not be able to suggest keywords that you’re not already aware of.
The Chrome Extension comes in 2 flavours: The full version and Lite. With the full version, you get a couple of handy features on top of that you get with Lite, such as the Opportunity Score. The Opportunity Score is generated based on an analysis of demand, competition, and listing quality data to determine a product’s potential.
While we think you’d get more value out of the full version of the Jungle Scout Chrome Extension, the Lite version is still viable if you’re looking for basic market research on Amazon.
The Jungle Scout Chrome Extension is an extension you install on your web browser that gives you insights based on the listings that you have found.
Both the full and Lite versions of the Jungle Scout Chrome Extension is available on the Google Webstore for free, but you will be prompted to log in before you can access its features.
You’ll need to pay for the subscription fee before getting access to Jungle Scout, which you can sign up for here.
Once installed, the extension can work on any page on Amazon where there are listings. In one click, the extension tabulates revenue estimates, best selling ranks, sales velocity, and more in real-time.
So, which version of the Chrome Extension should you subscribe to?
We’ll address that in this guide, where we’ll break down each feature of the Chrome Extension so that you get a clear picture of what you’ll be able to achieve with this fantastic tool.
Jungle Scout Chrome Extension: Lite
If you’re just getting started with Amazon, the Lite version of the Chrome Extension packs most of the core features that you’ll need for product research.
The Lite version of Jungle Scout comes in at $29 per month if you subscribe monthly, but can be had for a steal at just $9 per month if you opt for the annual plan. For the cost of 2 cups of Starbucks per month, we think this is a fantastic deal.
Head over to Jungle Scout’s website here to sign up for the Chrome Extension.
With the Extension installed, you’ll be able to access analytics on any Amazon page that contains listings. This would work best on search result pages, where you’ll have many listings loaded at once.
Here’s what that would look like for the search results for ‘yoga mat’:
As soon as you click on the icon for the Jungle Scout Extension on top of the browser, the table of results like the image above will show up with the default columns that display all relevant information for the listings loaded on the page.
You’ll be able to see the price, sales rank, monthly sales, and reviews for every listing loaded on the page.
This saves you a lot of time from going through listings one-by-one, and you’ll now be able to analyze dozens of listings in just a glance.
Moreover, if you’re running the Extension on a search result with multiple pages, there’s a nifty “Load More Results” button you can use to fetch data from listings on the next page and beyond.
If that isn’t enough, the Chrome Extension also comes with additional features that you can access from the ‘Menu’ button on the top left corner.
Here’s what you will see in the Menu section:
There are options to download the search results as a CSV file, analyze keywords with Keyword Cloud, perform a Google Trends search, share the results on Facebook, and even download the results as a screenshot if you want to quickly save it as an image.
We found the Keyword Cloud tool especially useful for mining commonly used keywords among the listings in the search results, as you might miss out on some potential long-tail keywords if you were to skim through the listings yourself.
Here’s what the Keyword Cloud looks like for our search term on ‘yoga mats’:
If you want even more nuanced data for any listing, click on its Price or Rank (whichever is colored orange) will give you a graph of how that metric has performed over time.
Here is an example of historical price data for one of the yoga mat listings in our search results page:
You can also do this with the Rank column, which gives you the historical chart for that listing’s Best Seller Rank.
If you’re familiar with Amazon’s Best Seller Rank, you’ll know that this number can fluctuate very drastically in just a short period of time when there’s a sudden spike of sales. This makes the historical graph so much more valuable when it comes to evaluating the listing’s Best Seller Rank compared to just taking the current Rank at face value.
Here’s an example of the historical chart for the Rank for one of the yoga mat listings:
As you can see, while the current rank looks pretty decent, this listing has not done so well in late 2018, where it presumably when out of stock, causing a huge jump in its Rank.
In case you didn’t know, the lower the rank, the better. A Best Seller’s Rank of #1 means that the listing is the #1 best seller in that subcategory.
Considering the plethora of features that we’ve covered, we can confidently say that even the Lite version of the Jungle Scout Extension allows you to conduct data-driven product research. If you opt for the annual plan, paying for $9 per month to access these tools is a total bargain, and we can’t recommend it enough.
If you’re on the fence about committing for the annual plan, the monthly subscription of $29 isn’t half bad either, even though it might seem to cost much more than the annual plan. The beauty about the monthly subscription is that you have the freedom to cancel it at any time, so you can just subscribe to the Extension only for the months where you know you’ll be doing a lot of product research.
Jungle Scout Chrome Extension
With all of the incredible features that come in the Lite version, you might be thinking that the full version can’t possibly offer any more features that warrant the slightly higher price point.
To be clear, Jungle Scout names the 2 different versions of the Chrome extension as just ‘Extension’ and ‘Extension Lite’, instead of a more apt name such as ‘Pro’.
In this section, we’ll go over what exactly you get with the standard Jungle Scout Extension that doesn’t come with the Lite version.
One of the most notable omissions from the Lite version is the customize the columns of information you will get when launching the Extension window.
Apart from the default columns that come with the Lite version, you will also get the following:
- Net (after FBA fees are deducted)
- FBA fee
- Listing Quality Score
- Product Size Tier
- Product Dimensions
- Product Weight
Let’s see how these additional data can be valuable to your product research process.
Net and FBA Fees
The Net and FBA data points go hand-in-hand with each other, as you’d only be able to know the Net margins after calculating the FBA fee.
The FBA fee is an estimate of what you’ll be paying to Amazon to utilize their FBA services. Depending on the product you source, the FBA fee can make or break your profitability for that product.
Jungle Scout calculates the Net figure based on the retail selling price and deducting the associated FBA fees from that. This gives you a clearer picture of the profit margins you can expect from that product so that you don’t have to perform this calculation again later in the product research process.
Amazon provides the FBA calculator for free, which you can access here.
While it’s possible for you to get the calculations done yourself, the full version of the Jungle Scout Extension will save you a ton of time by doing this calculation with all of the listings for you, automating a time-consuming section of the process.
By having access to the Net data point, you’ll not only be able to make a more informed decision based on the sales velocity and revenue of a listing, but also take profitability into account.
From our experience, we found this feature alone well worth the slightly pricier version of the Extension, but there are a couple of additional features that Jungle Scout provides to sweeten the deal.
Listing Quality Score
The full version of the Extension comes with the Listing Quality Score, which is a score that is generated by an algorithm that determines how optimized a listing is.
This covers multiple factors, but mainly focuses on keyword optimization and density. This includes keywords in the listing’s title, description, and bullet points.
Additionally, the Listing Quality Score also analyzes the resolution of the images in the listing. While the software can’t rate the quality of images other than just resolution alone, a listing with poor image resolution might present you with an opportunity to beat that listing easily by just uploading high resolution images.
In general, lower Listing Quality Score means that the listings are poor, which is a good indicator of the difficulty to compete with that listing.
If you see that most of the listing in your search results have Listing Quality Scores of more than 7, it doesn’t automatically rule out that niche. It just means that the listings have the basics covered when it comes to listing optimization, and it would be harder to compete with those compared to poorly made listings.
The full version of Jungle Scout also comes with data on a product’s size tier, dimensions, and weight. While these factors are also used to calculate FBA fees and the Net figures, knowing these figures beforehand can be beneficial in other ways.
This is because these figures can give you a good guess on how much it would cost to ship the product from China. Shipping costs play a huge role in your final landed cost, which is the total cost incurred to get your product manufactured and shipped to the final Amazon warehouse.
The full version of the Extension also allows you to filter results, which means you can filter out products that are too heavy or large to discard products that are too costly to ship anyway.
Historical Monthly Sales and Daily Sales Graph
The full version of the Chrome Extension has one last trick up its sleeve, which is the ability to see a historical view of monthly and daily sales.
This works similarly to the Price and Rank columns, where the figures would show up in orange, indicating that it’s a clickable link for more information.
Here’s a comparison of the Extension and the Extension Lite results, pay attention to the Monthly Sales and Daily Sales columns:
Again, having access to historical data gives you a clearer picture of the performance of a listing, as you’ll be able to tell if the sales performance is sustained for an extended period or just a sudden, temporary spike.
While gauging a listing’s performance can be done through analyzing the historical BSR (which is included in the Lite version), having precise sales data points is much more helpful to validate your thoughts about a listing’s performance.
With all that said, we certainly feel that the full version of the Jungle Scout Extension is worth an additional $10 per month for the monthly or annual subscription, considering how much time it could potentially save you.
Top Tier Customer Support
On top of all of the incredible features that we’ve outlined in this review, you can expect top-notch customer support from Jungle Scout no matter which plans you opt for. Their customer service team is super responsive and would be able to help you out with any concerns you might have.
There’s no doubt that Jungle Scout is highly effective in increasing your efficiency in product research. It’s without a doubt a requirement if you’re serious about product research as you simply can’t access certain data points on Amazon listings on your own.
Even though we think that the asking price for Jungle Scout is well worth the price, the bundled subscription of the web app and the extension of $69 might be a turn off for some.
Jungle Scout is incredibly easy to pick up with it’s straightforward UI and intuitive controls. Even without prior experience, we’re sure anyone can easily put utilize Jungle Scout to come up with great product ideas.
Jungle Scout’s support is easily reachable via email and they are very prompt with their responses. On top of that, each of their offerings comes with a 14-day money back guarantee where they will gladly refund your payment if you’re not happy with the software for whatever reason.
If you have a tight budget, getting the Lite version should be enough to get you started on the research process. The relatively affordable fee means enables a very low barrier of entry to new sellers to validate product ideas before committing to their first product.
If you are already familiar with the product research process and want to speed up your product research process, we’re certain that you could easily benefit from the additional features in the full version of the Extension.
Ready to get started with Jungle Scout? You can sign up with your plan of choice here.
Either way, you can’t go wrong with either of Jungle Scout’s offerings for the Extension, as they justify the price by saving you heaps of manual effort that’s needed to vet through thousands of products.
To learn more about product research on Amazon FBA, check out our complete product research guide here where we go through several product research techniques to source for product ideas where you can run the Chrome Extension on.
Bernard currently works full-time as a growth hacker and content researcher for HUSTLR. When he was studying in the US 2 years ago, he flipped Yeezys on eBay as a side hustle to fund his degree and living expenses. He’s currently working on his Amazon FBA business & dropshipping on the side.