Are you planning to quit your full-time job and dive straight into a new entrepreneurial venture? Starting your own business can be truly daunting, especially when you don’t have adequate capital and a proper team.
However, the rise of the internet has opened up a plethora of new business opportunities that require minimal resources. An eCommerce business, for instance, is a great way to transition from an office-going employee to a full-fledged entrepreneur.
According to Statista, the worldwide retail eCommerce revenue is expected to reach $4.88 trillion by 2021. Moreover, it is feasible to set up and run your own eCommerce business from the comfort of your study table. All you need is the right set of tools to manage and promote your business. From handling customer service to sending automated cart abandonment reminders – you will find an eCommerce tool to make your job easier.
Armed with the right set of eCommerce tools, you will be able to increase your online sales and get an edge over your competitors. In today’s day and age, this is particularly important since online businesses are cropping up like wild mushrooms.
Here is a list of 12 eCommerce tools that will help kickstart your business and increase online sales:
1. Hello Bar
Driving increased traffic to your website won’t yield any profitable results unless you get your visitors to take some action. A convenient way of doing this is by having pop-up windows to display current offers and encourage newsletter subscription. However, pop-up windows often interrupt the user experience and distract prospective shoppers. HelloBar is an effective alternative to pop-up windows that enables you to grab your audience’s attention with ease.
HelloBar allows you to place an omnipresent notification bar on your website with crucial information such as coupon codes and existing offers. It helps capture leads, drive conversions, and increase online sales without disrupting the overall shopping experience. The tool also generates a detailed report of metrics such as the total number of impressions and click-through rates (CTRs). Additionally, you can use the A/B testing option to find the offers and messages that resonate best with your audience.
While the basic version of HelloBar is free, you can leverage its advanced features by paying a maximum of $99 per month. If your website is built on WordPress, simply install the HelloBar plugin. With its extensive reporting and testing features, this tool is a prerequisite to start your eCommerce business.
If you are planning to start an eCommerce business, developing a solid online marketing strategy is a must. However, even the best of strategies won’t fetch actual results unless you pair your ads with highly optimized landing pages. This is where Unbounce comes in to help you with its treasure trove of tested landing page templates. This, in turn, helps collect leads and drive conversions, thereby improving the ROI of your advertising campaigns.
Unbounce lets you create your own landing pages from a wide range of customizable templates. These templates have been tested and optimized to boost conversions. Instead of bombarding your audience with excessive information, you let them focus on a specific call-to-action (CTA). You can use the A/B testing feature to create different versions of a landing page. This helps you find the best combination of copy, graphics, and CTAs to drive maximum conversions.
What sets Unbounce apart from its competitors is that it enables you to create mobile-friendly landing pages. If you are planning to start an eCommerce business in 2019, this is an absolute must. You can use the tool for free during the 14-day trial period. Pricing for Unbounce starts at $79 per month.
If you are planning to start an eCommerce business without a proper team, automating certain repetitive tasks can be extremely beneficial. Growbots, a revolutionary AI-powered tool, enables you to expand your reach by automating the outbound sales process. This eliminates the need for you to manually connect with strangers to promote your business. Instead, you can utilize your valuable time to perform other critical tasks such as closing deals and managing your sales.
All you have to do is specify your target audience and let Growbots create a list of your prospective customers. You can tailor your audience by selecting various demographics including job titles, interests, industry, niche, and others. Growbots uses its self-updating database of over 200 million contacts to build a comprehensive list of potential customers including their email addresses, phone numbers, etc.
The next step is to create highly personalized email campaigns with proper follow-ups and reminders. You just have to schedule the campaigns and let Growbots send them automatically. The tool monitors all replies and ensures you only receive the positive responses in your mailbox. Moreover, it generates a detailed report including open rates, CTR, etc. to help you identify the best performing campaigns.
If you want to increase online sales, acquiring new customers is of the utmost importance. However, it is equally crucial to retain existing customers by rewarding them with memorable customer experience. In addition to driving sales, it helps you build an army of happy and loyal customers who can act as brand advocates. The easiest way to achieve this is by providing prompt and high-quality customer support.
During the initial stage of your eCommerce business, you may not be able to afford a dedicated customer service team. A cost-effective alternative is to use Groove, a simple and user-friendly customer service interface. With over 8000 happy customers, Groove provides you with a fairly straightforward ticketing system. It also allows you to store complete customer information in a shared inbox that can be accessed by any team member.
Moreover, you can use Groove to raise tickets, automate repetitive tasks, and track metrics to improve your customer service even further. In the age of online ratings and social media reviews, Groove is one of the best eCommerce tools to maintain your brand reputation. You can use the tool for free during the 14-day trial period and pricing starts at $15 per month if you decide to go onboard.
Today’s consumers are flooded with a plethora of choices when it comes to selecting a communication channel. From social messaging apps and emails to push notifications, you can choose various options to connect with your potential customers. However, maintaining consistent communication across all these channels can be challenging, especially when you are a one-man army. This is where Omnisend empowers you by providing you with an omnichannel marketing automation platform.
Using Omnisend allows you to connect with your existing and potential customers by creating a campaign and sending it out automatically across multiple channels. You are no longer bound by the limitations of a particular tool. Instead, you can communicate with your audience using their most preferred channels including WhatsApp, Viber, emails, SMS messages, Facebook Messenger, and push notifications.
Additionally, Omnisend allows you to divide your audience into specific segments and tailor your campaign for each segment. This, in turn, boosts the engagement rate of your campaign and ultimately, drives conversions. You can also send a series of customized follow-ups and reminders based on a customer’s online behavior. If you are on the verge of starting an eCommerce business, Omnisend is a mandatory tool to increase online sales.
If you are skeptical about this eCommerce tool, you can request a free demo or leverage the 14-day free trial. Pricing for Omnisend starts at $16 per month and can go up to $2000 per month depending on your needs.
One thing that can help distinguish your brand from other eCommerce businesses is customized packaging. Instead of delivering your products in run-of-the-mill cartons and packets, you use Packhelp to create branded packaging. While this may not increase online sales directly, it boosts the recall value of your brand. This, in turn, reinforces brand recognition and helps you retain loyal customers.
From carrier bags and wrapping papers to mailers and products boxes – Packhelp fulfills all the packaging needs of your eCommerce business. You can use Packhelp’s online tool to design your packaging from scratch or customize one of the existing templates. In the age of declining attention spans, Packhelp enables you to stand out from the crowd and make a lasting first impression.
7. Facebook Ads
With 2.38 billion monthly active users, Facebook is a marketing goldmine for eCommerce businesses. While having an up-to-date Facebook page is crucial for branding, it is Facebook Advertising that helps you harness its true potential. All you have to do is specify your target audience using the robust targeting options provided by Facebook.
You can select your audience based on their shopping behavior, online activity, interests, and several other demographics. Additionally, you can select your audience based on how they interact with your Facebook page and its content. Once your ad is approved, Facebook ensures that your ad is delivered to those users who fit your target audience. You can also install the Facebook pixel code on your website to build custom audiences and facilitate powerful, powerful re-marketing.
Facebook Advertising is often a simple and low-cost alternative to paid search marketing. You can use these ads to capture new leads or drive increased traffic to your website. Moreover, you don’t need a team of seasoned marketing experts to run successful Facebook Ads. If you are planning to start an online business, you must delve into the depths of Facebook Advertising.
For an online business, data plays a crucial role at every stage; from product development to marketing. You use data to understand how your audience interacts with different components on your website. You also use data to track the performance of your email campaigns and social media posts. However, unless you are an expert, assimilating and analyzing data from different sources can be a daunting task.
Oribi helps you tackle this problem by providing you with a simple and personalized dashboard that monitors everything on your website. This, in turn, helps identify the best performing marketing channels in terms of customer acquisition and conversion. It also helps you understand how you can optimize your website to boost online sales even further.
Oribi enables you to leverage the power of data analytics, instead of bogging you down with an overwhelming metric. This eliminates the need for hiring professionals and empowers you to work independently. With prices starting from $300 per month, Oribi is unarguably one of the most useful eCommerce tools to increase online sales.
What is the first thing that you do when you want to shop online for a new product? Most people tend to run a quick Google search. It is likely that your potential customers are also using the search engine to find desired products. If you want your eCommerce business to flourish, you will need organic growth. Hence, it is crucial to ensure that your website appears on top of relevant search results.
A good starting point for SEO (Search Engine Optimization) is to use Moz’s Keyword Explorer. In addition to identifying target keywords, it also helps you perform in-depth keyword analysis. This, in turn, enables you to pick the most suitable keywords based on search volume, CTR, level of difficulty, etc. In addition, the tool also lets you perform a detailed competitor analysis to help you outrank your competitors. If Moz is not your thing, you can also consider Ahrefs.
Consumers are particularly skeptical when they are about to purchase something online. They have a ton of questions about your services, product, shipping process, return policy, etc. Answering these questions at the right time can help you acquire new customers and increase online sales. This is where Olark acts as a blessing by providing you with its user-friendly live chat software.
All you have to do is integrate Olark’s code snippet into your website and it is ready to use. The software allows you to manually engage with website visitors or set up automatic greetings. While the free version allows up to 20 individual conversations per month, the paid version is available for as low as $17 per month. With its simplicity and usefulness, Olark is definitely one of the must-have eCommerce tools to help you increase online sales.
In today’s fiercely connected world, customer support is not restricted to just your website or inbox. In fact, customers can use multiple channels including social media to reach out to you. Monitoring all these channels manually to provide customer support can be challenging. Intercom eliminates this problem by offering a unified platform to integrate all your customer service channels.
Irrespective of the means used by a customer to raise a request, the message reaches you on Intercom. This enables you to respond quickly and address any grievances before they escalate further. You can check out the free version for a 14-day trial period while prices start at $38 per month. I know, It’s a little expensive but it’s definitely worth it.
EngageBay is an integrated, cloud-based, all-in-one marketing, sales & support CRM for growing businesses and solo professionals such as artists, bloggers and freelancers. EngageBay offers a set of powerful features such as 360 degree customer view, marketing automation, email marketing, landing pages, web forms, appointment scheduling, contact management, free live chat software and more, all in one app. EngageBay also integrates well with a number of third-party apps and services.
Starting at a monthly subscription as low as $8.99, EngageBay is feature loaded; covering most of your needs to grow your sales. They also claim to have the finest customer support in the industry with prompt resolutions to issues.
Though the app is totally mobile responsive, EngageBay doesn’t have native apps for iOS and Android, but we think this is only a minor omission on an otherwise fully featured software suite.
Giving up the comfort, stability, and security of a well-paying job to start your own business can be overwhelming. It is particularly challenging when you take a plunge into the fiercely competitive and volatile world of eCommerce. However, the right set of eCommerce tools can greatly help you at every stage of your business.
From creating captivating landing pages to providing enhanced customer support – you will find many eCommerce tools for every task. The more advanced tools enable you to integrate your marketing campaigns across multiple channels and even automate routine tasks. If you want to propel your business and increase online sales, select the right eCommerce tools based on your needs and budget. We have also prepared an eCommerce guide to getting you started on your online business journey.
Have you used any eCommerce tools to grow your online business? Share your views in the comments section below.
Richa describes herself as an avid dreamer and a curious soul! She is a certified Content & Search Marketing Specialist from Digital Marketer, USA. With an experience of 5+ years as a content marketer and researcher, she is in love with Digital Breakthroughs, Content Marketing, Startup Strategies and so much more.