YouTube is gaining popularity as the most dominant source of referral traffic for the beauty and health brands. Today, the general marketing practice of advertising products has been replaced by endorsement videos by brand ambassadors and beauty gurus. Whether they are DIY videos, reviews, or makeup tutorials, you will find incredible new channels popping up each day, bringing more value to the viewers about the makeup and beauty industry. According to Statista, YouTube had 169 billion views on the beauty guru videos only from the USA in the year 2018 only.
The growing number of beauty vloggers and gurus on this video platform has significantly changed the beauty industry’s dynamics. The beauty brands now seek vloggers with the following of millions to offer their brand products for use in their videos. If you are a newbie beauty vlogger, then you are definitely stepping into a potential money-making business. In fact, making YouTube videos is one of the most lucrative side-hustles. We’ve covered it in our guide on the top 67 ways to make money fast, do check it out if you want to learn more on how monetization works on YouTube.
Also Read : 67 Easy Ways To Make Money Fast
What Makes a Great YouTube Video?
Contrary to popular belief, knowing how to apply makeup is not the only thing one needs while creating tutorials about beauty products and techniques. Video production equipment matters a lot.
The leading equipment that every vlogger needs are cameras. Usually, vloggers go for one of the three basic choices; DSLR, point & shoot, and mirrorless cameras. Each type has its pros and cons and will be discussed in detail below. Professional beauty gurus prefer cameras that have lenses that give the ideal white-balance and exposure. This ensures that their video colors and image sharpness remain perfect.
Features To Look For In a Camera
• Optical Zoom
The primary feature, a staple for all makeup artists on YouTube, is the optical zoom option. It is no secret that beauty vloggers often utilize the zoom feature to showcase close ups of intricate details in makeup, and an optical zoom allows the quality of the image to be maintained even when zoomed in.
Compared to a digital zoom, details will be lost as digital zoom works by simply cropping out the image to produce a more close up shot. This is why an optical zoom is essential.
• Battery Life
The camera battery should be sustainable and long-lasting. This is because while making makeup content, artists must sit in front of the camera for more than 2 to 3 hours. Having a good battery life will avoid disruptions and ensure a smooth recording process.
The autofocus feature is best for solo recording. With this in-built lens technology, the recorder does not have to worry about setting the frame as the camera takes care of it in an automated manner.
Audio is another important aspect while recording tutorials, as the artist also has to describe the process while filming. Therefore, the camera should have an excellent audio quality or a jack for an external mic to deliver a crisp, clear sound to the audience.
• Image Stabilization
Some cameras offer built-in sensor or optical-based image stabilization. This technology counteracts slight motions that may result in blurred images. The image stabilization allows users to hold the camera and shoot videos at slow shutter speed.
Cameras that can capture images at high ISO perform well in low light. Modern DSLRs have an advantage over traditional cameras as they can produce great quality results in ambient conditions or low light.
Best Cameras for YouTube for Beauty Gurus
Whether you are a professional YouTube beauty guru looking to upgrade your equipment, or a newbie beauty vlogger looking for affordable options, we have something for everyone here. Listed below are some of the top choices of cameras for YouTube videos. Read on to find out their main features that all makeup vloggers, makeup artists, and beauty gurus should look for when choosing a camera.
The Canon 70D is a dual pixel camera that offers fast autofocus to track moving objects. Canon is a top-ranking manufacturer of the DSLR cameras preferred by professionals for making YouTube videos. It is equipped with a touch screen – 3″ LCD that can be used to adjust settings and record videos perfectly by focusing on the subject.
It is a 20MP DSLR camera with an 18-135mm standard zoom lens, APS-C CMOS sensor, and DIGIC 5 plus image processor. The camera works seamlessly due to an advanced processor and allows users to record at speeds up to 7 fps in full HD mode. Canon 70D also has built-in functionality to help reduce extra noise.
Canon 70D also offers built-in Speedlite and multiple exposure modes, whereas the HDR mode creates an image with a more excellent tone range.
Another notable feature of this camera is its white balance system that captures beautiful colors. It reflects conditions without over-correcting for specific light sources. The camera body comes with an 18-135 standard zoom lens, but users can also try different Canon lenses.
- Equipped with an interchangeable lens enabling you to fit in any other lens of your choice
- Affordable price
- Great image quality
- Slightly dated model
- The camera HDR mode crops a lot of details in the image
This product from Panasonic is best for both the beginners on a budget, as it can be had for only around $200. The Panasonic HC-V180K is an affordable camcorder with a small LCD, a 2.7-inch screen, and a few basic controls for easy recording. However, its features can compete with some of the most advanced cameras.
For starters, this camera is a full HD camcorder equipped with BCI Sensor. This allows users to capture vibrant images enriched with colors. The sensor helps to cancel out any unwanted noises for a smooth recording process, both indoors and outdoors, without worrying about light too.
The camera features a wide-angle lens with a Level Shot function. So if the camera is tilted, this function will detect and adjust the focus to help take the perfect shot. This camera also offers various filming modes, for example, 8mm and silent movie modes, time-lapse, and miniature effects, which are a great option for beauty video shoots.
The Panasonic camera has amazing zoom potential. It has 50X optical zoom and 90X intelligent zoom that can capture faraway objects and people without compromising quality. This camcorder also has a two-channel mic that can be adjusted accordingly regardless of the zoom level.
- Good zoom capacity
- Recording option of 28 Mbps AVCHD
- Very affordable
- Limited low light performance
- It does not have wifi built-in
3. Sony A5100
Sony A5100 is one of the most loved cameras among YouTube vloggers. It has an ultra-fast autofocus speed as it captures images without lagging, compared to other point-and-shoot cameras. Moreover, it can capture moving objects quickly without any blur and delivers sharp and clear results.
The adaptability of this camera is amazing as well. The NFC or the Near Field Communication feature enables users to export videos and images directly to their phone or tablet and share the photos instantly on social media platforms, alongside YouTube.
The camera comes with an excellent CMOS sensor. This ensures that each image and video is shot in high resolution. Sony A5100 has a powerful zoom and allows the camera to be handheld. The one-hand operation makes the zooming process smooth and fast. The LCD also flips to 180 degrees, making it easy to capture personal portraits and pictures of other landmarks without hassle.
- Portable with long battery life
- 24.3MP APS-C CMOS sensor
- Dual video recording function
- Quick AF setting
- Support XAVC S codec, allowing 1080/60p and 24p videos with a 50Mbps rate
- Could overheat with prolonged use
- Lacks EVF and image stabilization
The Nikon Coolpix S6900 is an ultimate selfie camera that features a multi-angle LCD screen and a Gesture Control to shoot good quality videos and pictures. The camera also comes with a rear stand so that the users do not need to hold the camera in hand all the time, giving the ultimate experience of hand-free shooting.
The S6900 model features a 16MP CMOS sensor. It also has a 12x optical zoom. With these features, users can take pictures from an extremely close angle without compromising the image’s quality. This camera also offers versatility as one can take images on different modes such as the HDR and Backlight.
The camera has less complicated functionality and limited buttons, making it easy to use for beginners. The camera is built with a strap attached to its body for easy handling. The built-in wifi and NFC technology also make it easy for users to share pictures and videos instantly on social media platforms.
- Intuitive touch screen and gesture controls
- Low battery life
Fujifilm FinePix is a digital camera that comes with a 16M CCD image sensor. The image sensor is the same as the one found in Fujifilm’s previous model. However, there are other new amazing features in this new model despite its low price.
For starters, Fujifilm have added a 36x optical zoom lens that gives a focal length range equivalent of 25-900mm. This allows the camera to zoom in to capture the smallest detail without worrying about loss in quality.
Its lens is also very convenient as it retracts once the device is closed. There are modes like automatic and scene modes that help to shoot rapidly. There is no need for an external mic for an HD video shoot as the built-in mic of the camera is very powerful and gives great audio quality.
Moreover, the camera has extremely fast and rapid autofocus, only 0.4s to be exact, for high quality and clear photography. There is also an automatic scene recognition system, which focuses directly on the subject or the user’s face.
- Great image stabilization system
- 36x optical zoom
- Long battery life
- Automated face focus detection
- No option for manual focus
- No flip screen
The Canon EOS 80D is known as the perfect camera for people who make live streams and for professional photographers. It is expensive to compare it with other models by Canon, but the features are impressive and highly recommended for regular video shooters. We’ve covered the 70D earlier in this guide, which is the predecessor of the 80D.
The 80D offers the most advanced autofocus system in the market. Moreover, users can choose the video focus speed according to their choice. Combined with the subject tracking system and speed, this camera can be used for various purposes by beauty guru YouTubers.
It has a 24MP system, which takes bright and extremely colorful, high-quality pictures. The Canon EOS 80D is made with very light material. The camera is portable, so users can easily travel with it. It is also weather-friendly, therefore, it can be used outdoors for vlogging and indoor purposes. It has a strong build, and is not vulnerable to damage.
- Easy to use and lightweight
- Excellent low light results
- Great autofocus speed
- Expensive compared to other cameras
The Blackmagic 6K camera captures crystal clear and high-quality videos and images that are far beyond the quality of other options in this guide. It is a premium option for those who are looking for the best of the best.
The camera 6K offers a brilliant dynamic range and performs very well in low light. Users can also record 6K RAW with the help of the 35mm sensor. This unusually high resolution means that the video can be cropped during edits but still maintain crystal clear clarity.
Users can add other lenses such as the ND filter. This camera has the potential to let photographers be creative; with a 13-level dynamic range, the images captured retain more detail in the brightest and darkest areas perfectly. The camera can also blur backgrounds for more focused images.
This camera can adapt to various professional lenses and microphone as well. Therefore, users can experiment with a wide range of instruments and accessories on this camera to make videos more appealing for the followers.
- Top tier image and video quality bar none
- Compatible with a wide range of accessories
- Small screen size
- Short battery life
- Very expensive
The Canon T6i is one of the best in the Rebel-series. It features an advanced 24MP APS-C sensor, which is currently the highest sensor that Canon has to offer, and it is the first model with WiFi and NFC connectivity.
The Canon T6i is an upgraded version of T5i; it uses the same body but with a 3-inch variable-angle touchscreen LCD for users who want to glance at status and settings quickly. It also offers two kit lens options for image stabilization and noise-free zoom while recording videos.
The latest Hybrid CMOS AF III makes focusing easy, which is a plus point, especially for beginners. It can track the subject quickly. The picture’s quality is overall sound, and the colors of images are bright and most accurate to the original object. The image may lose a little quality while photo-shoot is done in low light. As for recording videos, Canon still uses 1080/30p mode, but it has recently introduced some advanced features for video recording, such as the creative auto mode. There is also a video snapshot mode in Canon T6i, which allows the user to create a video by combining small clips of 2-8s long.
- Highest resolution APS-C sensor in Canon series
- High ISO performance for a 24MP camera
- Fast AF with the optical viewfinder
- Lightweight and excellent ergonomics
- Small viewfinder
- Lacks 1080/60p frame rate video shoot
- 60p option for video recording is not available
- Lacks headphone jack
The Canon EOS Rebel T7i is built around a 24MP sensor and Dual Pixel AF system that offers an improved Dual Pixel autofocus system that can track the subject in a live view. It has all the standard Canon DSLR specifications, such as easy handling and high image quality.
The Canon T7i is an improved version of T7. It has more advanced features, including a 6fps continuous shooting mode and a 3-inch variable-angle touchscreen.
The camera can produce JPEG files with sharp colors, both for indoors and outdoors recordings. It offers excellent picture quality in low lighting; however, shooting under artificial lighting can produce a bit of warm-toned image. To correct this issue, users can switch to “P” mode for better image quality. The most significant improvement seen in Canon T7i is its upgraded sensor to reduce unwanted noise during filming.
The only drawback of Canon Rebel T7i is that it can only record 1080p video, and unlike the other affordable DSLR, it doesn’t support 4K video recording.
Overall, the balance between functionality and image quality makes the T7i an excellent choice for beginners or vloggers looking to develop videography skills. It also helps that the T7i comes in at a very reasonable price point.
- 24-megapixel APS-C image sensor
- Continuous shooting at 6 fps
- Touch & flip screen
- Video shooting is limited to 1080p
All the cameras reviewed in this guide are among the best in the market for making professional-looking videos. If you are a professional YouTube beauty guru, you need to ensure that your video quality is up to par with the competition. For this purpose, we highly recommend the Canon Rebel T7i.
If you have just started your journey of being a beauty vlogger and don’t want to spend too much on video gear, the Nikon COOLPIX S6900 is a solid choice that won’t break the bank.
Most of the users looking for a camera would seek basic features such as good quality images, improved autofocus, affordability, and brand reputation. However, many other features a YouTube vlogger needs in the camera they use to vlog, such as a flip screen, a more comprehensive lens range, built-in WiFi, or maybe even connectivity with your smartphone. These add-ons not only make your content creation process far more seamless, but also helps you stay motivated to consistently produce content.
Jeremy has been running several online businesses behind his laptop for the past 5 years and he has worked as a freelance web developer previously. A trained marketer by profession, he also has Ruby on Rails and web development knowledge. His forte lies in eCommerce, SEO and content marketing. He’s been featured on Vice, Thrive Global, YFS Magazine, Forbes and several other publications. He prefers to connect with people on LinkedIn.