HUSTLR Awards for

Best Email Marketing Services

Email marketing continues to be one of the most effective techniques for nurturing qualified leads and converting them into paying customers. It also helps you build an enduring relationship with your existing customers, thereby boosting customer loyalty. Apart from curating a robust mailing list, it’s crucial to select the right email marketing service based on your requirements and budget. However, the sheer diversity of email marketing services available on the internet might seem overwhelming. That’s why we’ve handpicked the “Best Email Marketing Services” for different users.

Here’s how we selected the top contenders and winners in different subcategories:

BEST VALUE

If you’re looking for an email marketing service that packs all the essential features at an affordable price, MailerLite is the ideal choice. It comes with a simple drag-and-drop editor and various pre-built newsletter templates. Other features include A/B testing, list segmentation, RSS campaigns, and WordPress integration.

What sets MailerLite apart is that it offers the same set of features across all pricing plans. Moreover, it provides a free plan for up to 1,000 subscribers (with unlimited emails per month). Paid plans start at $10 per month.

  • Simple and easy-to-use interface
  • Hassle-free setup and configuration
  • Round-the-clock customer support
  • Supports WordPress integration
  • Offers A/B testing
  • Provides a simple landing page builder
  • Doesn’t support advanced automation
  • Generates basic reports
  • Limited scope for personalization

HUSTLR reviewed more than 15 email marketing services. Our team evaluated various factors including pricing plans, features, scalability, and ease-of-use for each platform.

We selected MailerLite as the winner because all it offers affordable pricing plans without compromising on the features. It’s suitable for beginners as well as experienced users. While the paid plans start at just $10 per month, the free plan also lets you send unlimited emails every month (for up to 1,000 subscribers).

Apart from ratings, our team considered how well a service suits the needs of different users. We analyzed user reviews available on various online platforms and forums. Additionally, our team consulted business owners, marketers, and content creators who have the first-hand experience of using these services.

BEST FOR BEGINNERS

Affordability and scalability are the most crucial factors you must consider when you’re looking for a beginner-friendly email marketing service. And Mailchimp perfectly fits the bill. Armed with an intuitive drag-and-drop editor, MailChimp offers a diverse array of features such as eCommerce integration, A/B testing, CRM, etc.

What makes MailChimp great for beginners is that all these features are available for free (for the first 2,000) subscribers. It also has a pay-as-you-go model for low-volume clients. In addition to newsletters, you can create impressive landing pages and online surveys.

  • Simple drag-and-drop editor
  • Easy segmentation
  • Detailed and easy to understand reports
  • Supports eCommerce integration
  • Includes in-built CRM
  • Provides social media integration including Facebook ads
  • Robust knowledge base
  • Live chat support is unavailable
  • Limited scope of personalization
  • Plans become quite pricey as your subscriber count increases

HUSTLR evaluated more than 10 email marketing services. Our team analyzed various factors including pricing plans, free trials, features, user-friendliness, and customer support.

We selected MailChimp because of its intuitive and straightforward interface. Moreover, the free plan, valid for up to 2,000 subscribers, includes sophisticated features such as CRM and automation. The extensive knowledge base and responsive email support further strengthened our decision.

Apart from rating and features, our team considered how well a service would adapt to the growing needs of a user. We also looked into user reviews on various online forums. Additionally, we interacted with various online store owners, entrepreneurs, etc. who have the first-hand experience of using these services.

BEST FOR BLOGGERS

ConvertKit is a new-age email marketing service that has been specifically designed keeping in mind the needs of modern content creators. From sophisticated visual automation to tag-based list segmentation – it offers a wide range of features to boost audience engagement. Moreover, you can easily create opt-in forms and landing pages to grow your mailing list.

While pricing is on the higher side, the state-of-the-art features justify the cost. Additionally, ConvertKit is known for its top-notch customer support. The platform is easy to use and generates insightful reports.

  • Advanced visual automation workflow
  • Opt-in form and landing page builder
  • Response email and live chat support
  • Impressive delivery rates
  • Easy-to-use interface
  • Hassle-free WordPress Integration
  • Limited scope of eCommerce integration
  • No free plan
  • Pricier than other email marketing services

We analyzed various factors including ease-of-use, delivery rates, features, and pricing plans.

We selected ConvertKit as the winner because it provides a set of sophisticated tools to help bloggers grow their audience. You can easily create and embed eye-catching opt-in forms and landing pages. Moreover, you can automatically implement email marketing campaigns while you continue to create awesome content.

Apart from ratings, our team considered whether the features offered by a service are worth the cost. We also looked into user reviews on various online platforms. Additionally, we consulted various experienced bloggers who have been using these services for a long time.

BEST FOR ECOMMERCE

An easy-to-use email marketing platform with powerful automation and list segmentation features – that’s Omnisend for you. The best part is that you can build a robust omnichannel marketing strategy combining email, SMS, push notifications, and social media. Moreover, it supports integration with all major eCommerce platforms including Shopify, Magento, WooCommerce, etc.

Omnisend is known for its well-designed and customizable email templates. You can implement smart automation workflows to improve click-through rates. You can also create dynamic sign-up boxes, pop-up forms, and landing pages to grow your audience.

  • Integrates with major eCommerce platforms and plugins
  • Simple drag-and-drop email builder
  • Plenty of customizable email templates
  • Easy to implement automation workflows
  • Powerful list segmentation
  • Omnichannel marketing platform
  • Detailed analytics and reporting
  • Slightly expensive for beginners
  • Doesn’t have a mobile app

Our team evaluated various features such as eCommerce integrations, reporting, automation, and segmentation. Additionally, we analyzed factors such as pricing, customer support, and scalability.

We selected Omnisend as the winner because it lets eCommerce businesses implement an omnichannel marketing strategy to boost engagement and conversions. Its automation and segmentation features are superior to those of other email marketing services.

In addition to ratings, our team considered how well a service would adapt to the growing needs of a user. We also looked into user reviews on various online platforms. Additionally, our team consulted various eCommerce business owners who have the first-hand experience of using these services.

BEST FOR USER SEGMENTATION

AWeber boasts all the standard features offered by modern email marketing services. It is particularly known for its excellent deliverability, user-friendly interface, and proactive customer support. However, what sets AWeber apart is its set of powerful segmentation tools that let you organize, manage, and divide your mailing list. You can even use dynamic content and tags to create personalized emails and boost conversions.

Additionally, you can use AWeber to create mobile-responsive opt-in forms and monitor subscriber activity. If you already have a mailing list, you can easily migrate it to AWeber at no extra cost.

  • Excellent deliverability
  • Responsive customer support
  • Advanced tagging and automation
  • User-friendly interface with a drag-and-drop builder
  • Supports eCommerce integration
  • Hassle-free migration
  • Gets pricier as your mailing list grows
  • Free plan includes only 3,000 emails per month

We analyzed specific features such as subscriber management, tagging, segmentation, and personalization. Additionally, our team considered factors such as pricing, customer support, deliverability, and user-friendliness.

We selected AWeber because it lets users easily create custom segments and divide their mailing list based on different criteria. It also offers advanced tagging to let you identify the right audience for a specific email. Additionally, you can use the detailed reports to monitor subscriber activity and further personalize your communication.

Apart from ratings, our team looked into user reviews on various online platforms. We also consulted various content creators, entrepreneurs, and marketers who have the first-hand experience of using these platforms.

BEST FOR NEWSLETTERS

If you’re looking for a simple and hassle-free way to create awesome-looking newsletters, Campaign Monitor is the right fit. It offers an intuitive drag-and-drop email builder and lets you choose from a plethora of eye-catching pre-built templates. The best part is that all these templates are customizable and mobile-responsive.

It integrates with popular CMS, CRM, and eCommerce platforms. Additionally, you get access to plenty of insightful data and analytics to track your campaigns. The platform also boasts an extensive knowledge base to help new users.

  • User-friendly and intuitive drag-and-drop editor
  • Professional and customizable pre-built templates
  • In-depth reporting
  • Advanced automation and personalization
  • Comprehensive knowledge base
  • “Pay per campaign” option is available
  • Limited scope of segmentation
  • Slightly expensive for smaller organizations

Our teams reviewed various factors including pricing, versatility, scalability, customer support, and integration. Additionally, we analyzed specific features such as pre-built templates and the email builder.

We selected Campaign Monitor because its intuitive email builder lets users create eye-catching newsletters without getting into the nitty-gritty of HTML. The diverse array of customizable email templates makes it suitable for different types of users and businesses.

Apart from ratings, our team considered how many different elements could be included in a newsletter using a particular service. We also looked into user reviews on various online platforms. Additionally, our team consulted business owners, digital marketers, and bloggers who have the first-hand experience of using these services.

BEST FOR TRANSACTIONAL EMAILS

Sendinblue is a relatively new email marketing service that offers a simple and intuitive interface to create professional transactional emails. You can easily add dynamic content and choose from different setup options such as API, SMPT, etc. It’s extremely easy to use and configure.

Apart from transactional emails, you can create traditional newsletters and SMS campaigns. You can even use Sendinblue to set up a chatbox on your website. Moreover, it provides you with powerful analytics to monitor subscriber activity and improve engagement.

  • Easy to use and configure
  • Plenty of pre-built email templates
  • Versatile setup options for transactional emails
  • Powerful reporting and automation
  • Excellent delivery rates
  • All-in-one marketing platform
  • Affordable pricing plans
  • Limited scope of segmentation
  • Free plan included only 300 emails per day

HUSTLR reviewed more than 10 email marketing services that are tailor-made for transactional emails. Our team analyzed various factors including affordability, ease-of-use, delivery rates, and versatility.

We selected Sendinblue as the winner because of its user-friendly interface and multiple setup options. Its advanced automation and analytics let you create and configure personalized transactional emails based on a wide array of triggers. The best part is that it’s a well-rounded marketing platform that caters to the needs of modern businesses.

Apart from ratings, our team considered how well a service fit the needs of different types of users. We also looked into user reviews on various online platforms. Additionally, we interacted with various entrepreneurs and marketers who have the first-hand experience of using these services.

BEST FOR ENTERPRISES

ActiveCampaign is a robust service that combines marketing automation, email marketing, and CRM. This makes it the ideal choice for today’s enterprises. Some of its advanced features include dynamic content, split testing, and lead scoring. Additionally, it offers sophisticated segmentation tools to create personalized communication for different leads.

The platform is fairly easy to use. Moreover, it features a comprehensive knowledge base and an excellent onboarding program. It provides you with detailed analytics and data to nurture and convert leads.

  • Combines automation and CRM with email marketing
  • Impeccable segmentation and personalization
  • Simple and intuitive interface with a drag-and-drop editor
  • Excellent analytics and reporting
  • Free migration
  • Great customer support with one-on-one onboarding
  • The abundance of features can be overwhelming for beginners
  • No free plan; the 14-day free trial is too short to explore and evaluate all its advanced features

HUSTLR reviewed more than 10 enterprise-specific email marketing services. Our team analyzed various factors including versatility, scalability, delivery rates, customer support, ease-of-use, and pricing. We also evaluated specific features such as automation, segmentation, split testing, and reporting.

We selected ActiveCampaign as the winner because it packs a wide range of advanced features into a user-friendly interface. It’s the ideal platform for nurturing leads throughout various stages of the sales funnel.

Apart from ratings, our team considered how well a service can adapt as a business organization grows. We also looked into user reviews on various online platforms. Additionally, we consulted marketers, sales managers, and senior-level decision-makers who have the first-hand experience of using these services.

Conclusion

Selecting the right email marketing service based on your need will be instrumental in the overall success of your marketing strategy. At HUSTLR, we understand that the needs of bloggers and entrepreneurs are different from those of eCommerce businesses and enterprises.

That’s why we’ve reviewed more than 30 email marketing services and curated the winners based on specific parameters. The ratings played a crucial role in shortlisting the top 5 services for each subcategory. However, the final decision was based on a service’s usability and affordability.

Our Methodology for Best Email Marketing Services Award

How We Shortlisted the Top Contenders:

HUSTLR reviewed more than 30 email marketing services to cover all the subcategories. Our team evaluated various factors to shortlist 10 to 20 top contenders for each subcategory. Here are the most frequently used selection parameters:

Versatility – Does an email marketing service cater to the needs of entry-level as well as experienced users? How well is it suited for different types of users such as entrepreneurs, SMBs, independent content creators, and large enterprises?

  • Scalability – How well does an email marketing service adapt as the needs of a user change
  • Personalization – Does an email marketing service let users target personalized emails to specific users?
  • Reporting – How detailed and useful are the data and reports provided by an email marketing service?
  • Automation – How sophisticated are the automation tools offered by an email marketing service?
  • Affordability – Do the features and tools provided by an email marketing service justify its cost? Does it offer a free plan or trial?

Additionally, we analyzed specific criteria based on a subcategory. For instance, user-friendliness and documentation were considered while selecting beginner-friendly email marketing services. Likewise, integrations and analytics were taken into account for selecting the best email marketing services for eCommerce businesses.

How We Selected the Winners for Each Subcategory:

For each subcategory, our team assigned ratings (between 1 and 5) to the shortlisted services. We used 5 to 6 parameters to rate each contender. While some parameters were specific to a subcategory, others were generic. Here are some of the common rating parameters that have been used across all subcategories:

  • Onboarding – How easy is it for a new user to get a hang of the platform/website before they are ready to harness its potential?
  • Customer support – How proactive and responsive are the customer support reps? What are the different support channels offered by a service?
  • Deliverability – How do the delivery rates of a specific service stack up against its competitors?
  • Ease-of-use – How easy is it for a new user to start creating and sending email campaigns?

Our team selected the top 5 contenders for each subcategory based on these ratings. Thereafter, we analyzed whether an email marketing service fulfilled or exceeded its users’ expectations.

How We Validated the Winners:

Our team evaluated more than 150 user reviews from various online platforms to validate the winners. We verified the features and pricing plans from their official websites. Additionally, we consulted digital marketers, marketing managers, content creators, and entrepreneurs who have the first-hand experience of using these email marketing services.

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