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4 Easy Ways to Boost a Brick and Mortar Business Online

If you haven’t been using digital marketing efforts to get feet through your door, it’s time you did! You’re looking for “feet through the door” and to get them, your online presence is at least as important as your shopfront. The best part about spending your marketing buck on optimizing your online presence is that …

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Why Smart Contracts Could be the Future of Influencer Marketing

Over the past few years, influencer marketing has become a significant channel for brands across the world. In fact, Business Insider speculated that influencer spending was expected to reach $8 billion in 2019 and $15 billion by 2022, and that’s only a year away.  With benefits like building trust, improving brand awareness, and creating partnerships, …

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How To Generate More Leads With Attraction Marketing

If the word “sales” brings up the notion of door-to-door salespeople with samples of a product under their arm or a call center cold calling people at dinner time, you’re not alone. This was very much the reality for sales for many years, but that doesn’t mean this is still the reality.  Sure, there are …

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Customer Development Learning: How I Got 100 User Interviews in 30 Days with this 3 Step Process

The only thing a new startup should be focused on is customer development. And the only goal for your customer development effort should be talking to potential users. And by “talking to” I mean having a face-to-face conversation or by phone. That’s it. If you aren’t having one-on-one conversations with potential users for your startup, …

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Going Multichannel in 2021 – The 5 Best Business Phone Services for Tech Companies

Whether you’re running a bootstrapped startup or a large corporation, finding the right business phone service is crucial for every organization. Apart from facilitating internal communication, a good business phone service helps you interact with your clients and provide excellent customer support. It can go a long way to boost your brand reputation and help …

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8 Ways Chatbots Are Helping Businesses During COVID-19

Contact-less service has become the go-to strategy for businesses and a coveted convenience for customers in this global pandemic. In fact, data by Forbes claims that 70% of millennials report having a ‘positive’ experience with chatbots. Plus, the MIT Tech Review claims that 90% of businesses experience faster complaint resolution with bots. So why are chatbots …

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The Benefits of Using a Training Company for Your Business

Employees are a vital aspect of every business, and keeping them educated, is extremely important. At the end of the day, allowing for consistent and ongoing training opportunities is one of the best ways to grow your company. Take this for example – While one trained individual can assist a company, a whole team has …

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Top Tips To Ensure Your Business Idea Can Be A Success

Getting a business idea off the ground is far more challenging than what most aspiring entrepreneurs can anticipate. When considering just how intensely competitive the market is, your unique products or services are unfortunately not enough to ensure that you will succeed. While there’s no doubt that you will need to form your business on …

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Integrating Instagram into Your Email Marketing Campaigns and Strategies

There’s no denying that Instagram and email are two of the greatest ways to interact and engage with your customers and potential target markets, and they’re probably the two channels that are highest on your list of ways to market your business. However, while you may create content for both, have you ever thought about …

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How to be a Social Entrepreneur and make an Impact

Creating the Solution: Social Entrepreneurship It’s easy to look at some of the most difficult global problems and have a defeatist attitude. You might look at the doomsday clock, which is currently 100 seconds to midnight, and feel hopeless. How are we supposed to mobilize entire populations to solve world issues like poverty, global warming, …

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